Wunderman Thompson announces new hires across technology, content teams in APAC

Singapore – Wunderman Thompson has announced three new key appointments across its technology and content teams across Asia-Pacific. They include Hasan Hasnie as chief technology officer, Geoff Smeaton as head of technology, and Nicholas Yeam as head of content. Hasnie was recently the managing director at Accenture Song, and has...

What’s NEXT 2023 Conference: Carousell Media Group’s managing director sheds light on what’s next in retail media this 2023

Singapore – As the pandemic thrust consumers to rely more on digital consumption, brands had to recalibrate their presence and leverage online channels to ensure they continued to reach their target consumers. This pandemic-induced reality is what gave way to the third wave of Digital Advertising — prompted by Retail Media. ...

Walter Liu appointed as head of Asia at American Express

Singapore – Global financial services company American Express has appointed Walter Liu to the newly created position of head of Asia. In the new role, Liu will be responsible for overseeing American Express' issuing businesses across the Hong Kong, Taiwan, Singapore and Thailand markets. He is currently based in Hong...

What’s NEXT 2023 Conference: How marketing leaders take a 360º-journey to grow their customers

Gaining more customers is an everyday challenge not only for salespeople but for marketers as well — but what if there are more ways than one to take on this challenge? In MARKETECH APAC’s recently conducted conference, ‘What’s NEXT 2023: Marketing in Asia Pacific’, marketing leaders Anna Henwood, CEO of...

Initiative retains media account of distillery company Pernod Ricard

Sydney, Australia – After a competitive pitch, media agency Initiative has retained its media remit for distillery company Pernod Ricard to work across the entire brand portfolio including all Pernod’s wine, spirit, whiskey, champagne, RTD and ‘new to world’ brands, focusing on Australia and New Zealand market. Since its sealed...

Sydney Airport launches new brand identity, integrated campaign for luxury precinct SYD X

Sydney, Australia – Sydney Airport has launched a new integrated campaign and brand identity for its luxury precinct ‘SYD X’. The brand identity, called ‘The Space Between’ represents the space between borders, where SYD X operates - outside the realm of the everyday. Sydney Airport tasked full-service independent agency Enigma...

Ex-McCann Emily Chang joins Wunderman Thompson as CEO of West Coast region

New York – To strengthen its status as one of the few significant agencies on the West Coast, marketing communications agency Wunderman Thompson has appointed Emily Chang as its chief executive officer for West Coast region to lead its offices in LA, Seattle, as well as the Swift boutique agency...

Herbal tea brand Pukka hands creative mandate to Paper Moose

Syndey, Australia – Pukka, a well-known brand of organic herbal teas and supplements, has awarded its creative account to Syndey-based creative agency Paper Moose. This makes the latter its creative agency of record.  Pukka is a UK-founded brand and has built a name for its organic herbal tea range. Pukka’s...

Indie agency Awaken to build performance media expertise via Agnes Media acquisition

Australia – Independent full-service agency Awaken has acquired global digital marketing agency Agnes Media, targeted at building the agency’s performance media credentials in Australia, the United States, and the United Kingdom markets. The acquisition, which is set to be finalised by the end of March, includes the transfer of Agnes...

Mindshare, impact.com strengthen partnership in developing affiliate, partnerships industry in APAC

Singapore – Full-service media agency Mindshare and partnership management platform impact.com have both announced strengthening their partnership to continue developing the affiliate and partnerships industry in the Asia-Pacific region.  With both teams running local operations in key markets like Singapore, Indonesia, Malaysia, China, and Japan, they are now able to...