Nearly 70% of Gen Zs in Southeast Asia choose e-commerce as the platform for discovery and research

Singapore – Around 70% of Gen Zs in the region saw e-commerce platforms as important entrance points for their purchasing experiences, and that they use these platforms extensively for researching their purchases. This is according to the latest data from Shopee and Kantar Profiles The majority of Gen Z respondents (73%)...

L’Oreal Thailand launches invisible serum with digital and OOH campaign via McCann Worldgroup

Bangkok, Thailand – Beauty brand L’Oreal Thailand has launched its newest UVD invisible serum, accompanied with a digital and OOH campaign by McCann Worldgroup Thailand agencies, McCann, MRM And CRAFT. The OOH campaign is running from March to April in the Em District in Bangkok and across the BTS Skytrain,...

MARKETECH APAC’s return of “What’s NEXT” conference in PH a two-day culmination of industry discussions on future of marketing

Manila, Philippines – As we step into the ever-evolving landscape of marketing in 2024, it becomes increasingly evident that the industry's trajectory is poised for significant shifts. Rapid advancements in technology, changing consumer behaviours, and global events continue to reshape the marketing landscape at an unprecedented pace. In this dynamic...

Munchy’s Cream-O celebrates World Happiness Day in latest campaign with Universal McCann

Kuala Lumpur, Malaysia – In conjunction with World Happiness Day last March 20, Munchy’s Cream-O has developed a campaign with Universal McCann (UM), the global media agency network of IPG Mediabrands, celebrating the occasion with joy. The Munchy’s Cream-O Happiness Box campaign, as part of the Munchy’s Cream-O Choco Happiness...

GrabFood’s ad for new group order feature a quirky take on office mates’ dilemma of ordering food together

Manila, Philippines – GrabFood in the Philippines has recently launched its latest feature ‘GrabFood Group Order’, allowing a group of people to order on their own through a group invite feature and then paying each order on their own without the hassle of calculating their order altogether. As part of...

Local startup Base Genesis, MullenLowe Singapore introduce eco-friendly hell note for sustainable ancestral worship

Singapore – Startup Base Genesis has collaborated with creative agency MullenLowe Singapore to reimagine the cultural practice of joss paper burning with the launch of 'Eco Hell Note’. Eco Hell Note is a joss paper innovation that burns cleanly without leaving any residue. It is printed on nitrocellulose paper, making...

See CelcomDigi’s logo whenever you book a Grab in latest campaign with OMD Malaysia

Kuala Lumpur, Malaysia – OMD Malaysia and CelcomDigi have rolled out its first mover in-app campaign with Grab that features CelcomDigi’s logo throughout the user’s journey – from the booking stage to vehicle arrival and drop-off.Through this strategic integration with Grab, CelcomDigi leveraged the window of opportunity to capture consumers’...

Edelman appoints Nia Pratiwi as managing director for Indonesia

Jakarta, Indonesia – Global integrated communications firm, Edelman appointed Nia Pratiwi as managing director for its operations in Indonesia, poised to partner with the firm's clients to navigate and enhance their organisational and brand reputations in today's increasingly complex environment, signifying a strategic step towards growth and expansion. Pratiwi is...

TUMI appoints Aris Maroulis as VP for TUMI Asia-Pacific and Middle East

Hong Kong – International travel and lifestyle brand TUMI has appointed Aris Maroulis as the new vice president for Asia-Pacific and Middle East, with immediate effect.Based in Hong Kong, Maroulis will be responsible for building the brand, overseeing operations, and managing overall business in the region. Maroulis has 25 years...

Chubb, Atome announce regional partnership to drive consumer protection across SEA

Singapore – Insurance company Chubb and buy now, pay later platform Atome have announced a regional partnership to help drive consumer protection across Southeast Asia. Saod partnership will enable both companies to co-create a range of insurance products available to Atome's customers in Singapore, Malaysia, the Philippines and Indonesia. The...