Village Cinemas appoints Zitcha to drive retail media expansion

Australia – Local cinema brand Village Cinemas has partnered with Zitcha, an independent retail media company. To launch an automated retail media network and drive increased revenue from and for commerce partners. Said partnership aims to increase revenue creation for Village Cinemas and its business partners. Through the partnership, advertisers...

The Australian on-ground activation scene: how the country-continent shows off diversity in doing activation campaigns

The COVID-19 pandemic had a significant impact on on-ground activation campaigns. As social distancing measures were enforced, many brands had to cancel or postpone their planned events, and those that continued had to adapt to the new health and safety protocols. The pandemic prompted a shift towards virtual activations, with...

Kimberly-Clark’s latest campaign aims to break stigma on discussion about bladder leakage

Australia - Kimberly-Clark's sanitary brand Poise has embarked on a campaign aimed at shattering the societal stigma surrounding the often-neglected issue of bladder leakage.  The extensive Poise Pledge campaign includes an industry-first Pelvic Floor Support Hub that provides evidence-based instructional materials as well as an unheard-of, free 12-week exercise regimen...

Sanchayeeta Verma named new CEO of Carat India

India - Carat India, the media agency under Dentsu, has recently named Sanchayeeta Verma as the new chief executive officer. In her role, she will directly report to Anita Kotwani, the media CEO of South Asia, at Dentsu. Sanchayeeta will be based in Bangalore and be in charge of providing...

TUMI launches pop-up experience in South Korea, collaborates with football player Son Heung-min

Seoul, South Korea – Luxury travel brand TUMI has recently opened a pop-up experience in South Korea at the Lotte World Atrium in the capital city of Seoul. Said experience is open from July 3 to 15, and features an exhibition of current installations and artwork that creates an environment...

Australia Payments Plus appoints This is Flow to handle media mandate

Australia - This is Flow (Flow) has recently expanded its client base by welcoming Australian Payments Plus (AP+) as its agency to handle their media duties. AP+ amalgamates eftpos, BPAY, and NPP Australia into a unified entity aimed at the landscape of payments in Australia. By using their data-driven methodology,...

Nium launches new headquarters in Singapore

Singapore - Nium, an international payments company, has opened a new Singapore headquarters. Under the direction of Pratik Gandhi, co-founder and COO at Nium, the new headquarters act as a strategic hub for servicing clients in Asia Pacific, the Middle East, and Africa. In addition to Gandhi, Anupam Pahuja, who...

SEA marketers optimistic on utilisation of new digital experiences, generative AI in line of work

Singapore – Amidst a growing interest from consumers to experience more personalised campaigns for them, marketers in the Southeast Asia region are optimistic about the use of various digital experience media, including generative AI, on their line of work. This was according to the latest data from Adobe. According to...

Behavioural insights company Canvas8 expands to the Philippines, announces key staff hires

Manila, Philippines – Global behavioural insights company Canvas8 has recently expanded its operations to the Philippines, and has named three key staff hires. Therese Reyes takes over as lead editor for the APAC region, while Dren Pavia joins Canvas8 as junior sub-editor, and Gershom Mabaquiao as junior editor.  In her new...

Iris Singapore wins GoTyme Bank’s creative, CRM mandate 

Singapore – Iris Singapore secured the contract to serve as GoTyme Bank's agency of record (AOR) for all creative and customer relationship management (CRM) duties. GoTyme Bank seeks to transform the banking experience for Filipinos by placing an emphasis on customer service and accessibility. Iris Singapore will introduce the brand...