Acquisition of the Year: ADK’s acquisition of Rage Communications

The year 2022 saw numerous acquisitions and partnerships amongst companies and agencies across the Asia-Pacific. These acquisitions birthed lots of significant initiatives that geared up their respective industries for 2023. Amongst these acquisitions, one snagged MARKETECH APAC’s Acquisition of the Year nod: ADK’s acquisition of Rage Communications. The Japan-headquartered company...

Innovation of the Year: Hang Seng Bank’s virtual influencer Hazel

When brands are about to launch a campaign, oftentimes, enlisting a celebrity or social media influencer to be its face is the no-brainer next step. Earlier in 2022, we saw one banking brand turn this reality on its head. What would happen if a brand takes matters into its own...

Thought Leadership of the Year: Wayne Deakin’s insight into rethinking brand experience

What good is our social sphere if consumer brands simply remained stagnant in their brand experiences? This is somewhat the proposition that Wayne Deakin, creative lead at British ad agency Wolff Olins, gave in his piece, Don’t believe the hype–rethink brand experience – penned and published here at MARKETECH APAC...

Appointment of the Year: Belong’s Amy Childs

In 2022, we have seen numerous appointments and elevations in the industry, and out of all of them, it’s Australia-based mobile and internet provider Belong bagging our Appointment of the Year for its announcement of Amy Childs as its chief customer officer. Childs, who was previously the managing director of...

OMG’s, Cebu Pacific Air’s women marketing leaders to lead jury panel of MARKETECH APAC’s Empowered Women Awards for 2023

Singapore – Empowered Women 2023: Marketing Conference & Awards, MARKETECH APAC’s latest initiative to recognise women's leadership and empowerment in the marketing and advertising industry, has officially unveiled the official jury panel of its upcoming awards ceremony. The judging panel represents a wide variety of seasoned and leading women leaders...

Video Campaign of the Year: Betting platform Sportsbet’s cinematic campaign

With mobile platforms now the lifeline of our content consumption, we have seen storytelling in this space become an extension of the ever-sophisticated and highly elaborate silver screen. One particular Australian brand – Sportsbet – took cinematic value up a notch in the early part of 2022, resulting in the...

MARKETECH APAC delves deep into metaverse marketing activations in recent webinar

Singapore – As it gains more traction and public knowledge, the metaverse space opens limitless possibilities for brands and businesses alike. But because many still seem to be intimidated by its concept, how will marketers be able to instil their metaverse activations in their consumers and audiences? MARKETECH APAC, in...

What’s NEXT 2023: Marketing in Asia Pacific hybrid conference launches, announces its first 11 confirmed speakers

Manila, Philippines – Every time a year nears its end, marketing and advertising leaders are always on the lookout for what they must anticipate next. And whilst challenges may be ahead – especially coming from a post-pandemic era – come with them are also fresh opportunities raring to be activated....

What’s NEXT 2023 Interview: Giving creative freedom to influencers could actually ‘surprise’ marketers

Singapore – Influencer marketing has been gaining traction within the industry because of its ability to help brands get in front of new audiences and drive consumer engagement. Yet as a growing channel, it’s inevitable that marketers will still have to contend with the challenges of new platforms, new trends...

What’s the current trend and flow in influencer marketing –and why should it matter to brands?

With the creator economy continuing to boom every year, brands are increasingly recognising the reach of influencers and the impact they can have on campaign success. As a marketing and advertising channel, we have started to transition away from tapping popular celebrities and A-list personalities, to seek out content creators...