HubSpot unveils new AI sales and marketing tools for SMBs

Sydney, Australia – HubSpot has unveiled their new ‘Hubspot AI’ as well as new Sales Hub capabilities during their annual ‘INBOUND’ conference, introducing a new set of platform-wide AI-powered products and features to help customer-facing teams unlock productivity, harness data for improved performance, and create connections with customers. HubSpot AI,...

L’Oréal unveils key global appointments for consumer products division

Singapore– L’Oréal has appointed new leaders to steer its strategic direction in the South Asia Pacific, Middle East, and North Africa (SAPMENA) Zone, which was established as a growth region in 2021. The company is making strategic moves to harness its potential in this dynamic market.  Adrien Koskas was appointed...

Android’s new look makes iconic robot mascot more prominent

Singapore – Android, the largest mobile operating system globally, has unveiled its recent brand revamp, which includes its iconic robot mascot more prominently by introducing a new 3D look. In a blog post by Jason Fournier, director of Android consumer brand management, the ‘bugdroid’ — the face and most identifiable...

TrafficGuard launches ‘Pmax Solution’ to reinforce Google Performance Max security

Australia – Digital ad verification and fraud prevention platform TrafficGuard, has launched its Performance Max (PMax) Channel Solution to provide robust safeguards for businesses that rely on Google’s Performance Max in their digital marketing strategies. This solution allows TrafficGuard to detect and categorize invalid traffic, generated by Google's Performance Max...

PHD appoints Guy Marks as new worldwide CEO

New York, USA – Omnicom Media Group (OMG), the media services division of Omnicom Group has announced the appointment of OMG EMEA CEO Guy Marks as CEO of PHD Worldwide. He will be replacing Philippa Brown, who will step down from the role after almost 5 years of handling it. ...

Bidstack join forces with Venatus for exclusive in-game advertising

London, UK – Bidstack, an in-game advertising and video game monetisation platform, and Venatus, a publisher monetisation and advertising platform for gaming and entertainment, have signed an exclusive commercial partnership to leverage both companies global presence and expertise in video game advertising and monetisation.  The new partnership will give Venatus...

La-Z-Boy teams up with InMoment to elevate omnichannel customer experience strategy 

Sydney, Australia – International furniture producer La-Z-Boy has selected experience improvement (XI) solutions provider InMoment’s omnichannel listening XI platform to further drive customer loyalty and satisfaction.  The CX initiative will amplify the retail organisation’s ability to build deeper connections with the next generation of La-Z-Boy customers. It will provide its...

Storyblok announces expansion to US, UK markets

Australia – Content management system Storyblok has announced its plans to expand to the US and the UK markets by next year. Despite the rapid expansion internationally, it will remain a fully remote company: all over 230 employees work across over 45 countries.  Storyblok will launch a US entity in...

IPG Mediabrands teams up with Google Cloud for generative AI-powered branded content creation platforms

Singapore – IPG Mediabrands has announced a partnership with Google Cloud to develop a suite of generative AI-powered applications that put brands at their center. Under the terms of the partnership, IPG Mediabrands will develop two pilot platforms, ‘Branvoice AI’ for branded content generation, and ‘BrandPortrait AI’ for audience and...

SHEIN teams up with SPARC Group to amplify reach of Forever 21 products

USA – SPARC Group, the parent company of Forever 21, has just announced its strategic partnership with SHEIN, the global integrated online marketplace for fashion, beauty and lifestyle products. The partnership will focus on meeting the needs of customers in the U.S. and around the world. The partnership is expected...