All-in-one social messaging platform for businesses, SleekFlow, expands to MY, SG

Kuala Lumpur, Malaysia – SleekFlow, the Hong Kong start-up that provides an omnichannel social commerce platform to companies, has announced that it will now be expanding its business to SEA markets Malaysia and Singapore. This follows its recent funding that has raised a 7-figure MYR in a Pre-A round investment...

Virtual event platform EventX scores partnership, US$10m funding from HTC VIVE

Hong Kong – Realizing the greater need for virtual event management platforms in the Asia-Pacific region, virtual event platform EventX has announced an alliance with virtual reality (VR) company HTC VIVE, following its conclusion of a US$10m funding from its series B funding. Aside from the funding being led by...

Global digital OOH marketplace VIOOH expands to HK via JCDecaux Cityscape tie-up

Hong Kong – London-headquartered global digital out-of-home (OOH) marketplace, VIOOH, has partnered with outdoor advertising company JCDecaux, to expand to urban Hong Kong via JCDecaux Cityscape – its street furniture and bus shelter programmatic advertising inventory. JCDecaux Cityscape in Hong Kong has been operating Bus Shelter Advertising since 1993 and...

CDP Institute taps AZK Media as correspondent for ‘Emerging Markets’ content channel in ANZ

Australia – The Customer Data Platform (CDP) Institute, which is a vendor-neutral organization, has appointed global B2B media and marketing company, AZK Media, to be its new ANZ correspondent, informing the institute’s ‘Emerging Markets’ content channel. The CDP Institute educates marketers and technologists about customer data platforms – a packaged...

YouTube raises health information awareness with new in-app features

California, USA – In response to the growing trend online of users resorting to online resources for verified answers to health questions and educating themselves more about health and medicine, video streaming platform YouTube has announced that it will be introducing new in-app features that would raise more awareness about...

PH esports firm Tier One to launch in-game ads via partnership with Admazing Co.

Manila, Philippines – Tier One Entertainment, Philippine-based esports entertainment company for SEA, has partnered with global in-game advertising channel Admazing Co., to launch its in-game advertising service. Admazing Co.’s proposition is offering retention of the brand to its target audience segments, citing its high games inventory and a strong penetration from...

Getty Images to play major multimedia role in Tokyo 2020 Olympics

Tokyo, Japan – With the previously postponed Tokyo 2020 Olympics now gearing up for its upcoming opening ceremony on 23 July, visual media company Getty Images has announced the deployment of their award-winning photographers, editors and operations staff that will capture imagery from every event at the Olympic Games. Composed...

dentsu international names new global chief creative officer

London, United Kingdom – Dentsu International has announced the appointment of Fred Levron, former worldwide creative partner at advertising agency FCB, to be its new global chief creative officer. Levron brings with him over two decades of experience in the creative industry. Aside from previously working at FCB, Levron also...

P&G, Lazada launches Olympics-themed campaign ‘#GoForGold’

Kuala Lumpur, Malaysia – As the canceled Tokyo Olympics finally materializes on 23 July, brands and sponsors are now unleashing their special campaign to engage more sports fans. Two official partners to the Olympic Games Tokyo 2020 - Procter & Gamble (P&G) and Lazada - has launched a new regional...

AliExpress’ new campaign lets you become ‘woven’ into a ‘digital’ global flag in support of Tokyo Olympics

China – The Olympics has become more than just an event for sports fans – simply by being part of the current generation alone instills the excitement and eagerness to witness this massive and seasonal coming-together, that brings all nations and people of all races to celebrate the human strength...