HSBC’s latest campaign a visualisation of Hong Kong’s continued progress and achievement globally

Hong Kong – HSBC has partnered with MSL to launch its newest brand campaign, "Make Your Next Move. Make Your Mark." Under the campaign, HSBC will orchestrate the latest advertising endeavour, which will act as a rallying call for Hong Kong residents. Involving locals in every facet of the campaign,...

Tinder encourages South Korean Gen Z singles to be authentic and expressive in latest campaign

Seoul, Korea – Tinder has unveiled its latest local brand campaign in Korea, which celebrates and caters to the authentic self-expression and choices of Gen Z’s.Building on Tinder’s "There's no wrong choice, Tinder." brand message in Korea, the campaign focuses on Gen Z’s quest for honesty and authenticity through real-life...

Hang Seng Bank’s new campaign combats financial scams with catchy Cantopop songs

Hong Kong – Hang Seng Bank has partnered with DDB Group Hong Kong for its latest anti-fraud campaign that uses Cantopop songs to help customers identify sophisticated financial scams. Developed by DDB Group Hong Kong, the campaign uses familiar Cantopop songs with reworked lyrics to provide consumers with helpful information...

HSBC One, LoL team T1 partner to spark esports craze with ‘League of One’ party in Hong Kong

Hong Kong – Financial services company HSBC has unveiled that it will host an exclusive ‘League of One’ party with South Korean League of Legends (LoL) team T1 and esports legend Faker to promote esports in Hong Kong. With millennials being one of their key customer segments in Hong Kong,...

Carro acquires Beyond Cars, marking Hong Kong expansion

Singapore – Southeast Asian used car platform Carro has announced its acquisition of Beyond Cars, effectively expanding its reach towards the Hong Kong market. With Hong Kong under its belt, Carro is now present in a total of 7 markets, including Singapore, Malaysia, Indonesia, Thailand, Japan, and Taiwan. Through this partnership,...

Apple’s latest ‘Shot on iPhone’ film adapts Osamu Tezuka’s ‘Midnight’ manga via TBWA\Media Arts Lab Tokyo

Tokyo, Japan – Apple’s latest ‘Shot on iPhone’ film in Japan has adapted the 1986 suspense drama manga series ‘Midnight’ by legendary mangaka Osamu Tezuka, and was conceptualised by TBWA\Media Arts Lab Tokyo. The film was shot entirely using the iPhone 15 Pro, and was directed by popular Japanese director...

Kathy Wong appointed as general manager of We Are Social in Hong Kong

Hong Kong – Kathy Wong has been appointed general manager of We Are Social, a global creative agency, in Hong Kong. She will report directly to Pete Lin, CEO of We Are Social in North Asia. Wong's new position will include overseeing both We Are Social Hong Kong and the...

Hivestack launches first programmatic DOOH solution for Midland Realty across North Asia

Hong Kong – Global independent programmatic DOOH adtech Hivestack has launched an assortment of programmatic DOOH installations to real estate offices for the first time in North Asia, in line with its partnership with real estate agency Midland Realty. Through this partnership, DOOH screens in over 50 Midland Realty branches...

FWD Group extends partnership with Microsoft to further improve AI-driven insurance experiences

Hong Kong – FWD Group Holdings Limited announced today that it has extended its partnership with Microsoft for a four-year period. This partnership intends to provide access to the most recent generative artificial intelligence technologies while still retaining support for FWD's cloud-first technology strategy. By utilising Microsoft's Azure OpenAI Service...

Jongheon Sim appointed as new chief communications officer for Korean Air

South Korea – Korean Air has appointed Jongheon Sim (Jong) as its new chief communications officer. Jong, a communicator and aviation industry veteran, will be handling the airline's communication strategies and public relations. After working for the airline for 27 years in a variety of roles, including operations, communications, and...