Neil Cao appointed as commercial director for China at Rakuten Advertising

Singapore – Performance advertising company Rakuten Advertising has announced the appointment of Neil Cao to the position of commercial director for China. His new role is part of the international leadership team and will support the growth of an incredibly dynamic and innovative region for affiliate marketing. Based in Shanghai,...

Havas Media wins Sun Life’s account to be named agency of record for APAC

Hong Kong – After a regional review involving eight network agencies, it’s Havas Media that ultimately snared the account of international financial services firm, Sun Life. Havas Media will now be officially the company’s agency of record (AOR) for its markets in Asia namely, Hong Kong, Philippines, Vietnam, Indonesia, Singapore,...

cacaFly launches Web3 marketing ecosystem to empower brands, agencies

Taipei, Taiwan – Digital agency cacaFly has launched its Web3 Marketing development ecosystem, a comprehensive network of technology solutions that can be utilized as a full solution to empower brands and agencies in Taiwan.  This was first unveiled through the ‘2022 DigiAsia: Web3 Rhapsody’ conference held in Taipei in November,...

HK-based industry body for PR PRHK launches toolkit to help promote work-life balance amongst industry teams

Hong Kong – Taking overtime at the workplace is sometimes inevitable, most especially now that the work-from-home set up has blurred the lines between work and rest – this practice can be a challenge for most. PRHK, an industry organisation for public relations and communications professionals in Hong Kong, has...

Miki Tsusaka appointed as new president of Microsoft Japan

Tokyo, Japan – Tech giant Microsoft has appointed Miki Tsusaka as its new president for Microsoft Japan. In her new role, Tsusaka will lead the company’s engagement with its customers and business partners, and be responsible for all its product, solution, service, and support offerings in Japan. She will be...

Ex-Carousell Kevin Huang appointed as SCMP’s new COO

Hong Kong – Kevin Huang, formerly the managing director for Hong Kong at Carousell, has been appointed by the South China Morning Post (SCMP) as its newest chief operating officer. In his new role, Huang will be leading the media company’s advertising and marketing solutions unit. He brings with him...

Caroline Slocombe appointed by WPP’s OpenX to lead Coca-Cola business in Greater China

Shanghai, China — Marketing and communications network WPP has brought in industry veteran Caroline Slocombe to lead OpenX, the entirely new offering created for The Coca-Cola Company (TCCC) that carries an integrated agency model comprised of creative, media, social, data, tech, PR, and commerce experts from across WPP. In her...

This AR campaign by HSBC invites Hongkongers to make a wish and move forward

Hong Kong – Financial services company HSBC has launched an augmented reality (AR) campaign alongside Wunderman Thompson Hong Kong to empower Hongkongers to move towards their goals this new year and open up a world of opportunity. The campaign depicts a virtual wishing tree that carries the wishes of seven...

Innovation of the Year: Hang Seng Bank’s virtual influencer Hazel

When brands are about to launch a campaign, oftentimes, enlisting a celebrity or social media influencer to be its face is the no-brainer next step. Earlier in 2022, we saw one banking brand turn this reality on its head. What would happen if a brand takes matters into its own...

HSBC transforms HK into an open canvas, launches metaverse gallery for local artists

Hong Kong – Aimed at transforming and modernising people’s access to art and the way they experience various forms of art and culture, financial services HSBC has launched its year-long ‘Open to Art’ initiative in Hong Kong. The initiative will be done via turning Hong Kong into an ‘open canvas’,...