Lou Wee appointed as VICE Media Group’s sales and brand partnerships lead in APAC

Singapore – Global multi-platform media company VICE Media Group (VMG) has appointed media executive Lou Wee as its sales and brand partnerships lead in Asia-Pacific. The appointment follows VMG’s continued operations in the region with investments in new hires and an expansion of VICE World News operations. In his new...

Green Park Content bags digital mandate of PH telco Globe, Indofood’s Maxicorn

Indonesia – Content marketing agency Green Park Content (GPC) has won the digital and creative mandates for Indonesia’s snack brand Maxicorn and the Philippines’ telco giant Globe. As part of the mandate with Indofood, GPC will be managing the full digital service, social media maintenance, campaign launch and creative production...

Ipsos releases new online market research platform in APAC

Paris, France — Ipsos has announced the launch of its new online market research platform Ipsos.Digital in key markets across the Asia Pacific. The company said the launch is part of its ongoing vision in delivering fast, high-quality data while simultaneously bringing the best of science, technology, and know-how to...

This report tells you what you need to know about consumer perception towards social ads

Singapore – Marketing reports are aimed at giving a holistic view of a particular trend or landscape in the industry, but this time, MARKETECH APAC, in partnership with IAS, presents a comprehensive and targeted study that eyes to inform the community of consumers’ overall social media usage as well as...

Accenture launches dedicated Metaverse Continuum business group to reshape human experiences

Singapore – As technologies are converging to reshape human experiences, global professional services Accenture has launched a dedicated ‘Metaverse Continuum’ business group, a spectrum of digitally enhanced worlds, realities, and business models, aimed at building on the business’ existing capabilities in this space. According to the Accenture Technology Vision 2022...

HSBC jumps into the metaverse with The SandBox tie-up

London, United Kingdom — Financial institution HSBC has announced its partnership with The Sandbox as it acquires a plot of LAND, a virtual real estate in The Sandbox metaverse, where it plans to engage and connect with virtual communities through gaming and esports in the future. Suresh Balaji, chief marketing...

Livewire expands partnership with Anzu to bring exclusive game inventory to APAC advertisers

Sydney, Australia – Gametech and gaming marketing company Livewire has expanded its exclusive partnership with in-game advertising platform Anzu to help more APAC advertisers reach players within some of the most popular AAA console titles via non-disruptive in-game ads. The partnership between Livewire and Anzu first began in January when...

VMLY&R unveils key senior leadership appointments for Asia

Singapore — Global marketing agency VMLY&R has announced key senior leadership appointments within its whole Asia division. Yi Chung Tay takes on the position of chief executive officer of VMLY&R Asia. Simultaneously, Hari Ramanathan is being promoted to the role of chief executive officer of VMLY&R South and Southeast Asia...

HUAWEI Ads to allow brands to generate 400 variations with only three ad originals

Singapore – Huawei Mobile Services (HMS) has recently unveiled enhancements to HUAWEI Ads, its programmatic digital advertising platform, in the Mobile World Congress (MWC) 2022, which ran from 28 February to 3 March in Barcelona, Spain. HUAWEI Ads is a programmatic advertising marketplace designed specifically to enable advertisers and brands...

m/SIX unveils brand identity refresh, transitions as mSix&Partners

Singapore — WPP and The&Partnership’s joint venture, global media network m/SIX, has announced a significant refresh to its brand identity with a change of name to mSix&Partners. The brand refresh also includes a new ownership structure: ‘Best of both Worlds’, as well as a new agency positioning: ‘Further, Faster’. Following...