Blockchain Harmony.One invests in sports gaming metaverse LootMogul

Malibu, California – The open and fast blockchain Harmony (ONE) has announced its investment in LootMogul, a multiverse blockchain game platform for sports influencers and followers. LootMogul's fan engagement concept is driven by sports influencers from NBA, WNBA, NFL, MLB, NHL, ICC, Olympics, College, High School, etc. through gaming, developing...

Expert Up Close: Raushida Vasaiwala, general manager at Celtra APAC

In a conversation with Raushida Vasaiwala, general manager for Asia-Pacific at Celtra, Inc., she shares her career trajectory and what motivated her to pursue the marketing and tech industry.  “I grew up in a family of businessmen so entrepreneurship quite comes akin to my nature. So there was this constant...

Cartoon Network’s ‘Cartoonito’ launches across SEA, JP and KR

Singapore – Cartoonito, the preschool brand of Cartoon Network, has been launched across Southeast Asia, as well as in Japan and Korea. The Japan launch of the brand was made on 1 March, while the Korean and SEA launch was made on 28 March. ‘Cartoonito’ offers a modern approach to preschool...

Empowered Women 2022 series: Azadeh Williams, founder and managing partner at AZK Media

In a conversation with Azadeh Williams, founder and managing partner at AZK Media, she talked about her path to founding AZK Media including previous stints as a global journalist, lecturer, and living out her passion for marketing and public relations before finally deciding to establish her own. “It all started...

ONE Esports named as Electronic Arts’ official tournament organiser, lead agency for EACC 2022

China – ONE Holdings' esports media company ONE Esports has been appointed by video game company Electronic Arts (EA) as its official tournament organiser and lead agency for the EACC 2022, an inter-Asian esports tournament for EA SPORTS FIFA Online 4. According to EA, there will be two EACCs held...

Outbrain expands partnership with Microsoft

Singapore – Global web recommendation platform Outbrain has expanded its global partnership with tech giant Microsoft, to utilise cloud computing service Microsoft Azure and encompass business, technology, and services. Outbrain has been a long-standing Microsoft partner, through technology and advertising integrations that span MSN, Microsoft 365, Xbox, gaming, and Microsoft...

Empowered Women 2022 Series: Eileen Ooi, CEO of Omnicom Media Group Malaysia

In a conversation with Eileen Ooi, the chief executive officer of Omnicom Media Group Malaysia, she shares her career journey which began with working in different media agencies including Starcom, Mindshare, Carat, Maxus, PHD. Her job experience at several media agency firms has aided her in shaping her career into...

Over half of APAC customers leave web, mobile site after page one: report

Singapore – Over half of APAC customers leave a web or mobile site after viewing just one page — a figure that’s up by 11% from the previous year. Additionally, a 54% average scroll rate across industries shows many customers don’t make it past the halfway point on any given...

LUMO, Doohly partner to launch new programmatic capabilities in APAC

New Zealand – Auckland-based DOOH provider LUMO Digital Outdoor has partnered with DOOH adtech startup Doohly to launch a new, independent solution that will help streamline the entire direct and programmatic DOOH buying experience, as innovation continues across the channel. The partnership will be deploying a purpose-built content management system...