MARKETECH APAC to celebrate martech success with the debut of ‘Marketing Technology Awards’

Singapore – The impact of martech on the marketing scene is profound, as these companies enable businesses to navigate the complexities of the digital age. By leveraging advanced technologies, marketers can better understand consumer behaviour, tailor their messages to specific segments, and measure the success of their campaigns with unprecedented...

What’s NEXT 2024: APAC advertisers are investing in data-driven videos—and you should too

Killian Menigot

The APAC landscape is experiencing a creativity crunch. While customers increasingly demand hyper-personalised experiences across a growing range of digital channels, brands find themselves falling short. Only a quarter (25%) rate themselves as “good” at creating and delivering content, a recent report by Adobe finds.Marketing is one of the most...

Milestones: Adzymic’s Peggy Koh on cultivating growth and success in the adtech space through experience and learning

The leadership journey is often marked by resilience, determination, and the relentless pursuit of excellence. It takes unwavering dedication and profound commitment for someone to rise and achieve success, not only for themselves but also for the organisation they serve. For MARKETECH APAC’s third Milestone Series article, we spoke with...

Elastic hands integrated comms remit to WE Communications

Singapore – WE Communications (WE) has announced it has been named agency of record for Elastic, a search analytics company, in Australia and Singapore. WE’s appointment follows a competitive pitch. The communications partnership, effective immediately, will help Elastic promote and protect its brand and thought leadership positioning in Asia-Pacific countries....

What’s NEXT 2024: Here’s what B2B marketers should note for the future of work

Matt Tindale

In the past year, businesses have navigated through a landscape marked by rapid technological evolution and economic flux. This journey, challenging yet transformative, witnessed B2B Chief Marketing Officers rise to the occasion and redefine their roles by honing their financial acumen, forging stronger alliances with C-Suite executives, and placing an...

Aleph expands partnership with Reddit to support advertiser, agency growth in several APAC markets

APAC – Aleph, an ecosystem of global digital experts and technology-driven solutions that enable the development of digital marketing, is expanding its partnership with Reddit to support the growth of advertisers and agencies in Cambodia, Hong Kong, Malaysia, Taiwan, and Vietnam. Through the expanded partnership, Aleph will be in charge...

APAC businesses to triple spending on generative AI to US$3.4b this year

Melbourne, Australia – Generative AI spending across businesses in Asia-Pacific is set to triple to US$3.4b this year, according to recent data from Infosys Knowledge Institute (IKI), the research arm of Infosys, a digital services and consulting company. According to the data, enterprises across APAC are investing heavily in GenAI....

80% of APAC customers are likely to take their business elsewhere after poor experiences: report

Singapore – 80% of APAC customers are likely to take their business elsewhere as a result of poor experiences, and 61% of consumers will not tolerate bad experiences and will walk away after just one or two bad encounters, according to the data cloud communications agency Vonage in their ‘Global...

What’s NEXT 2024: How marketers can win search in 2024 through content authority and semantics

Gary Cheung

In an industry as rapidly changing as digital marketing, it is surprising how many search marketing fundamentals have held for so long. For more than a decade, SEO specialists have carefully curated keywords and content optimisation in order to hit Google’s front-page results. However, this is set to drastically change...

StackAdapt welcomes Liam McCarten as VP of sales to lead growth in APAC region

Singapore – Self-serve programmatic advertising platform StackAdapt has recently announced the appointment of Liam McCarten as VP of sales, APAC.In his new role, McCarten will be leading operations in the region as it embarks on its next phase of growth, and will have the remit to manage APAC with an...