Ex-Manulife Julie Nestor joins Mastercard as head of marketing for APAC

Singapore – Julie Nestor, formerly the chief marketing officer of Manulife APAC, joins global financial services company Mastercard as its senior vice president as well as head of marketing and communications for Asia-Pacific. In her new role, she will lead the company’s integrated marketing and communications (IMC) team. Said team...

Mobile marketing Adjust launches new advanced analytics solution

Bangalore, India — Mobile marketing analytics platform Adjust has launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With the new solution, Adjust aims to provide mobile app marketers with unified data and expanded visual context in order to extract...

foodpanda’s latest social impact report focuses on digitalisation support for MSMEs

Singapore – Regional delivery platform foodpanda has recently published its latest social impact report, focusing on the initiatives for supporting communities, helping MSMEs digitise, train and upskill delivery riders across the region during the continued pandemic in 2021. The company has dedicated US$29m to support MSMEs across the region, like...

Hybrid Theory appoints Sean Badlishah as MD for APAC

London, United Kingdom – Hybrid Theory, a data-driven digital services partner for brands and agencies, has announced the appointment of Sean Badlishah as its new managing director for Asia-Pacific. Badlishah brings an illustrious career spanning two decades in the media and advertising industries. After launching his career at Leo Burnett...

InMobi, Anzu announce preferred programmatic in-game ad partnership for APAC

Singapore – Mobile advertising technology company InMobi and in-game advertising platform Anzu have announced a new partnership where InMobi can now provide its advertisers with direct access to Anzu’s premium mobile programmatic inventory across the globe, in addition to first-look access to in-game mobile supply in Asia-Pacific (APAC) region. Anzu’s...

SG-based Parcel Perform announces US expansion, appoints Tifanny Jensen as EVP of Americas

New York, USA – Singapore-based e-commerce delivery experience platform Parcel Perform has announced its continued expansion into the United States, as well as the opening of its first office in New York City. In addition, Tiffany Jensen has been appointed executive vice president for the Americas. This development will enable...

APCO Worldwide announces double leadership change in Singapore

Singapore – Global advisory and advocacy communications consultancy APCO Worldwide has announced double leadership changes in Singapore as part of the firm’s next phase of growth across Asia, according to its CEO Brad Staples. The new appointments are James Yi as regional senior director of market development, Southeast Asia, Korea...

Lenovo appoints dentsu international as paid media partner in APAC

Singapore – Dentsu International has been appointed by global technology company Lenovo to be its paid media partner in the Asia-Pacific region. Through the appointment, dentsu will work closely with Lenovo in the region to support its broader marketing transformation journey while helping the company grow its Global Media Strategy...

Virtue names Zoe Chen as new strategy director for APAC

Singapore – Virtue, the creative agency by media company VICE, has appointed Zoe Chen, former senior strategist at advertising agency BBH Singapore, to be its new strategy director, aimed at bolstering its APAC strategy team. In her new role, Chen will be drawing on the rich cultural insights of the...

Toyota Motor unveils new senior leadership appointments

Singapore – Automotive manufacturer Toyota Motor Corporation (TMC) has elevated Yoichi Miyazaki, former CEO for Asia at Toyota Motor APAC, to be its new operating officer and global chief competitive officer at TMC. Miyazaki, who has been leading the Asia region for Toyota since 2020, will now become responsible for...