Meltwater’s enterprise suite with integrated data, AI-based insights offering available in APAC

Singapore – Social and media intelligence firm Meltwater has announced that its Meltwater Enterprise Intelligence Suite is available for brands and agencies in Asia-Pacific. The enterprise suite features integrated data and AI-based insights to help businesses drive decision-making. The solution provides a unified view of datasets across sources, including media,...

Havas’ global brand transformation studio TRIPTK opens APAC regional hub in Singapore

Singapore – TRIPTK, a brand transformation studio within Havas Group, has expanded its regional expertise and global innovation capabilities through the opening of a new APAC regional hub in Singapore. TRIPTK Singapore will be led by Louise Newson who joins as Principal for Singapore with 14 years of expertise in...

Adobe launches major new innovations to video tools

Singapore – Ahead of the 2023 NAB Show – the conference and exhibition for broadcast, media, and entertainment – Adobe announced several new innovations across its family of video applications, including AI-powered text-based video editing and automated color tone-mapping capabilities in Premiere Pro. In addition, significant GPU acceleration and dozens of...

Marriott Bonvoy appoints Grey Group SG as social media agency for APAC

Singapore – Marriott Bonvoy, the loyalty program of hospitality company Marriott International, has appointed Grey Group Singapore as its social media agency for Asia-Pacific, excluding China. Through the social media mandate, Grey Singapore will promote Marriott Bonvoy’s brand promise through engaging social content, while offering strategic counsel and guidance on...

Jenny Cheah appointed as Sephora’s managing director for SEA, Oceania, South Korea

Singapore – Popular beauty retail brand Sephora has appointed Jenny Cheah to be its managing director for Southeast Asia, Oceania, and South Korea. In her new role, she will be reporting directly to Alia Gogi, president of Sephora Asia. Cheah recently came from popular luxury fashion brand Bulgari, where she...

What does ghosting your friends actually look like? Heineken’s latest ‘spooky’ ad shows us what

Singapore – Whether navigating a hybrid, virtual, or purely physical work set-up, attaining work-life balance will always be a challenge for employees. This is why beer brand Heineken, which can be considered a mainstay in workers’ happy hours, has launched a simple but true-to-point ad about the struggle of employees...

Digital Turbine appoints James Rogers as vice president of brands, agencies for APAC

Singapore – Global mobile growth and monetization platform Digital Turbine has appointed James Roger as vice president of brands and agencies for Asia-Pacific. In his new role, he will be leading the brand business in the region. Prior to joining Digital Turbine, Rogers served as the managing director and general...

Mandai Wildlife Group to co-develop regional marketing campaigns with Klook in new tie-up

Singapore – Mandai Wildlife Group, an organisation that advocates for wildlife conservation, and travel and experiences platform Klook has sealed a three-year strategic partnership to attract more international visitors to the Mandai Wildlife Reserve, the integrated wildlife and nature precinct home to Singapore’s wildlife parks. With Klook’s digital marketing and...

VMLY&R welcomes Raymond Chin as chief creative officer for Asia

Singapore – To strengthen its operation in Asia, global brand and customer experience agency VMLY&R has announced the appointment of Raymond Chin as its chief creative officer for the region. He will report to VMLY&R Asia CEO Yi-Chung Tay. In his new role, Chin will enhance and develop the agency’s...

Parent firm of Forever 21, Reebok hands customer data strategy to Amperity

Sydney, Australia – Authentic Brands Group (Authentic), the global brand development, marketing, entertainment, and digital platform that manages world-renowned brands such as Reebok, Forever 21, Nautica, and Van Heusen, has partnered with enterprise customer data platform (CDP) Amperity to become its cornerstone partner for data management strategy. The latter will...