#EmpoweredWomen2023: Insider’s Katie Nguyen on putting accountability and innovation forward in her strategic leadership

Insider’s Katie Nguyen, who serves as the company’s senior regional marketing manager for Vietnam, Thailand, Indonesia, and Philippines; has been named as one of the winners of ‘Empowered Women in Marketing’ category at MARKETECH APAC’s inaugural recognition initiative for women leaders in the industry, Empowered Women Awards 2023. Nguyen has...

#EmpoweredWomen2023: TASK’s Heidi Hamester on empathising with consumers through human-first design

One of the winners of the marketing category in MARKETECH APAC’s Empowered Women Awards 2023 is creative leader Heidi Hamester. Hamester is the digital design lead at marketing technology platform TASK. The said recognition initiative inaugurates MARKETECH APAC’s awarding platform for women leaders in the industry.  Heidi has been with...

#EmpoweredWomen2023: Vianne Cai on building LinkedIn China’s marketing solutions from the ground up

Vianne Cai, head of Marketing Solutions of LinkedIn China, has bagged an award as one of MARKETECH APAC’s ‘Empowered Women in Marketing’. Empowered Women Awards 2023 is MARKETECH APAC’s inaugural recognition initiative for women leaders in the industry.  Vianne has been heading marketing solutions for LinkedIn China since 2015. Prior...

#EmpoweredWomen2023: impact.com’s Ayaan Mohamud on “getting great work done” through visionary leadership and strategic thinking

Ayaan Mohamud, the Regional Vice President for Marketing at Asia-Pacific at impact.com, has been named as one of the winners of ‘Empowered Women in Marketing’ category at MARKETECH APAC’s inaugural recognition initiative for women leaders in the industry, Empowered Women Awards 2023.  Prior to joining impact.com, Mohamud was previously with...

#EmpoweredWomen2023: foodpanda PH’s Danielle Eleazar-Ocampo on cultivating a culture of inclusivity and support

Danielle Eleazar-Ocampo, head of marketing for new verticals at foodpanda Philippines, is named as one of the winners of ‘Empowered Women in Marketing’ category at MARKETECH APAC’s inaugural recognition initiative for women leaders in the industry, Empowered Women 2023 Awards.  Danielle joined the PH leg of foodpanda in April 2022....

APAC ad market study finds digital growth primarily driven by mobile ad campaigns

Singapore – IPG Mediabrands’ intel arm MAGNA has released its APAC ad market forecast for the period of June 2023. One of the main findings indicates that digital growth is primarily being driven by mobile advertising campaigns in the region comprising nearly 84% of total digital budgets.  Overall in APAC,...

Sandpiper names Saskia Kendall as head of public affairs for Asia-Pacific

Hong Kong – Sandpiper, an independent consultant in public affairs and strategic communications in Asia-Pacific, has announced the appointment of Saskia Kendall as the firm's new head of public Affairs for Asia-Pacific. Her responsibilities as the head of public relations for APAC include directing a team of experienced public relations...

Tencent Marketing Solution, dentsu unveil business partnership at Cannes Lions

Singapore – At the 70th Cannes Lions International Festival of Creativity, Tencent Marketing Solution (TMS) unveiled its joint business partnership with dentsu. Ethen Zhang, Tencent Marketing Solution’s deputy general manager of channel sales, shared at the event’s ceremony that they will be harnessing dentsu's comprehensive strengths and global network resources,...

PubMatic, SQREEM to provide AI-powered data insights to advertisers

Singapore – Global adtech PubMatic and technology company SQREEM have announced a partnership to deliver AI-powered insights to advertisers programmatically through PubMatic’s Connect. Connect is PubMatic’s audience solution, which allows advertisers to engage audiences through privacy-compliant solutions that perform — without relying on third-party cookies or outdated strategies. SQREEM’s AI-powered...

APAC webinar pools marketing leaders to discuss best practices in omnichannel journey mapping

Singapore – The second leg of MARKETECH APAC’s webinar series on customer experience, Omnichannel Journey Mapping: Connecting the CX Dots in 2023, was recently concluded last 25 May, in partnership with MessageBird. The virtual industry event saw an insightful keynote presentation that gave an overview of the status quo of...