Category: ANZ
Australian companies are increasingly prioritising AI literacy, with 9 out of 10 organisations actively investing in developing this critical skill across their teams, a study by Seismic revealed.
Australian marketers recognise the value of brand in marketing but are increasingly focused on performance marketing and sales promotions, especially in tough economic times, according to new Kantar research.
The campaign follows the surge of red blood cell and plasma demand in recent years, both in Australia and globally.
Preston will be taking over from Olivia Warren, who has been promoted to Global Managing Director of Traverse32, IPG’s independent development and production studio based in New York.
Golden Circle's campaign advocates for home-grown produce to be used on plates served by restaurants. It highlights the quality and taste of Australian pineapples while supporting its local farmers.
If your days were numbered, how would you spend them? In Sydney, a woman facing a terminal cancer diagnosis has taken an extraordinary step, auctioning off moments of her remaining time to the public as part of a powerful exhibition at Carriageworks.
According to the study, people’s desire for more playfulness and humor in their lives extends to their expectations of brands.
Want to rediscover real milk’s benefits? Even Popeye’s up for it in new Anchor campaign with TBWA\NZ
New Zealand – Dairy brand Anchor has launched a campaign with TBWA\New Zealand to remind consumers of the health benefits of drinking real milk. The campaign, titled “Real Milk. Real Good,” aims to elevate milk as a daily beverage over plant-based alternatives. The dairy industry in New Zealand...
Tourism Fiji has teamed up with Havas Host to introduce a new cleanup initiative aimed at encouraging Fijians and visitors to reduce litter across the islands by responsibly disposing of waste, even in the absence of public bins.
After a rigorous and highly competitive review process, Lion New Zealand has appointed PHD Aotearoa as its new media agency partner, tasking the agency with driving media strategy and enhancing brand impact across its diverse portfolio of alcoholic beverage brands.
