Australian toy maker Moose Toys teams up with MrBeast to launch new merch brand lineup

Australia – Moose Toys, an Australian toy maker, has announced a partnership with popular YouTuber MrBeast to co-create an entirely new brand, and is slated for launch on the fall of this year. Jimmy Donaldson, who goes by the name of MrBeast, is the most subscribed YouTube creator worldwide and...

Digital consultancy G Squared unveils community management, social surveillance firm Burrow

Sydney, Australia – G Squared, a digital consultancy, has recently launched Burrow, a specialist 24/7 community management and social surveillance firm. Burrow will work with firms, managing their social media platforms and tackling online brand threats through continual monitoring. Thirty community managers will work from G Squared's Sydney command centre...

Boody’s new national campaign with WNBL puts period in period poverty

Australia – Boody, an Australian company dedicated to creating comfortable and sustainable clothing and underwear, has partnered with the Women's National Basketball League (WNBL) to launch its latest campaign that calls for access to period products for all. Launched in line with the WNBL’s ‘Fighting Period Poverty’ round, the campaign...

BIG4 Holiday Parks’ latest campaign shine a light on fun Aussie park-holiday experiences

Australia – BIG4 Holiday Parks, a popular Australian holiday park chain, has rolled out an extension to their ‘GO BIG’ brand platform via Pangea. This campaign introduces the BIG4 Park Ranger and a series of ‘Top Tips’ videos showcasing those often-unspoken-but-uniquely-Australian behaviours and traditions that accompany holidaying in a BIG4...

Brainlabs acquires Australian independent digital media agency Sparro

Sydney, Australia – Digital advertising agency Brainlabs has announced its acquisition of Australian independent digital media agency Sparro as part of their global expansion plans.With the acquisition of Sparro, Brainlabs expands its APAC footprint and continues on its goal to become the world’s largest independent media agency.Social-first content and creative...

IAB New Zealand names Angelina Farry as new chief executive officer

Auckland, New Zealand – The Interactive Advertising Bureau New Zealand (IAB New Zealand) has appointed Angelina Farry as the organisation’s new chief executive officer. Angelina brings with her over 20 years of experience in the New Zealand advertising industry. She has worked for large network agencies, including DDB Aotearoa, Saatchi...

Komo Technologies welcomes Simon Rollenbeck as head of marketing

Sydney, Australia – Australian customer engagement platform Komo Technologies has recently appointed data-driven marketing specialist, Simon Rollenbeck as head of marketing.In his new role at Komo Technologies, Rollenbeck will play a key role in shaping Komo’s brand position, demand generation and overall GTM (Go To Market) strategy, leading the company’s...

Stuart Alexander appointed as new group creative director for TBWA\Media Arts Lab Australia

Singapore – TBWA\Media Arts Lab, Apple's custom global creative agency, has appointed Stuart Alexander as group creative director for Australia. Alexander will report directly to Brent Anderson, the chief creative officer at TBWA\Media Arts Lab. Additionally, he will work closely with Jake Donaghey, the agency’s general manager. Throughout his career,...

HubSpot, TikTok to improve community-based acquisition of B2B brands in latest partnership

Sydney, Australia – HubSpot and TikTok have launched a partnership to improve community-based client acquisition for B2B brands. A newly connected tool allows B2B firms to easily gather leads from TikTok right within the HubSpot platform, utilising the benefits of both platforms to improve client engagement. Through this partnership, scaling...

Artemis Communications appointed by First Security to handle marketing and public relations mandate

New Zealand – Artemis Communications, an independent communications agency, has been appointed by security service provider First Security to oversee their social media marketing and Google advertising with immediate effect. Artemis will also begin supporting First Security's public relations and communications activities in the new year. Apart from being appointed...