mycar’s latest campaign provokes thought on drivers returning to the road after road trauma

Sydney, Australia – To highlight the importance of those drivers returning to driving after experiencing road trauma, car servicing brand mycar Tyre &Auto has teamed up with TBWA\Sydney and Eleven to launch a campaign that features the initiative ‘Return Plates’ (R Plates). This recognises drivers returning to the road after...

Epson launches B2B campaign following appointment of Orchard, Kaimera

Sydney, Australia – Electronics company Epson has launched a B2B campaign in Australia called ‘Taking Sustainability Seriously’, following the appointment of digital creative agency Orchard to its creative account and media agency Kaimera to its media strategy account. The ‘Taking Sustainability Seriously’ campaign positions Epson inkjet solutions as the leading...

McDonald’s Australia celebrates its crew’s unique spirit of mateship in new campaign

Sydney, Australia – To help recruit a new crew for restaurants across the nation, McDonald’s Australia has launched an integrated employer brand and recruitment campaign celebrating the unique spirit of mateship that makes Macca’s, Macca’s. Titled ‘Mates make it Macca’s’, the campaign was developed in partnership with brand experience and...

Australia-based wagering brand TABtouch creates magical world for punters in new campaign

Australia – Australia's racing and wagering brand, TABtouch, has launched a new campaign, in an aim to bring to life the excitement of the punt, creating a magical world where the epic atmosphere of Excalibur meets everyday West Australian punters. Created in collaboration with Clemenger BBDO Sydney, the new campaign...

Agency Leadership Decoded: VMLY&R ANZ’s Thomas Thearle on building success from the inside out

The mission of VMLY&R ANZ is to help create connected brands and its CEO Thomas Thearle says that this will only be possible if they themselves are a ‘connected’ team. For Thomas, to bring everyone together isn’t always a walk in the park where being appointed to leadership made him...

VMLY&R gives employees opportunity to support worthy causes on its Worldwide Foundation Day

Australia – Continuing a long-standing tradition of its annual Worldwide Foundation Day, VMLY&R, brand and customer experience agency under WPP, has closed its more than 100 offices across the globe for business last 29 September 2022, to give more than 13,000 employees the opportunity to support worthy causes and non-profit...

Jaywing appointed to drive customer growth across ANZ by New Balance

Sydney, Australia – Data, creative and performance marketing agency Jaywing has been appointed by sports footwear and apparel brand New Balance to drive customer growth across Australia and New Zealand. As part of the mandate, Jaywing will be managing New Balance’s paid search, social, analytics and email, as well as...

Elliot Giakalis appointed as Bastion Reputation’s principal consultant for media, public affairs

Australia – Corporate communications and business consultancy Bastion Reputation has appointed Elliott Giakalis as its principal consultant for media and public affairs. Giakalis is an experienced communications and corporate affairs professional with a background in financial law. He was previously with the Australia Post, where he managed the national media...

Enigma launches new brand proposition following talent investment

Australia – Independent creative, design and media agency Enigma has announced its relaunch with a new brand proposition, coinciding with bolstered capabilities in data, tech and performance of the agency. The new brand architecture includes a new logo, colour palette and brand voice, as it further integrates its services to...

Havas Group’s Organic Pacific announces new business wins

Sydney, Australia – Havas Group’s specialist entertainment communications agency, Organic Pacific, have announced a number of new business wins, as part of its continued growth. Organic Pacific has been appointed by Universal Pictures Content Group to partner on Lee Kernaghan: The Boy from the Bush and Reef: Stalked, BMG Records,...