Marketing
dentsu international’s CXM firm Merkle launches in Taiwan
Following the launch in Indonesia, dentsu international’s CXM firm Merkle launches in another APAC market, Taiwan.
December 2, 2021
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Shaina Teope
Marketing
Carbon takes on Standard Chartered’s brand colors in new ad for net zero commitment
In the aim to move beyond mainstream sustainability comms, the bank’s new ad centers stunning imagery of carbon to reiterate its commitment to net zero.
December 2, 2021
Technology
Adtech Adzymic launches new consumer insight solution, Smart Survey
The new survey-based display ad format allows marketers to capture customer insights or take a pulse check on campaigns within a matter of days.
November 29, 2021
Marketing
Energy provider Alinta Energy debuts new brand platform, ‘That’s better’
The launch of the new positioning comes with an integrated campaign featuring Australian cricket legends.
November 29, 2021
Marketing
Heineken SG lets you dream up holiday of choice–and gives you chance to ‘win’ it
With local tourism an accent to the campaign, the beer brand lets you experience your dream holiday within the bounds of the beauty of Singapore.
November 26, 2021
Marketing
This is the top reason SG adults will shop year-end sales–and it’s not the discounts
The convenience of online shopping has upped the confidence of shoppers, making them ‘add to cart’ even in the least ideal conditions.
November 26, 2021
Marketing
This jewelry brand pulls at heartstrings with emotional ad about getting ‘real’ in marriage
Indian jewelry brand Tanishq launches a film that feels like straight out of the movies, which is about couples baring open their fears and baggage before getting married.
November 25, 2021
Technology
Adtech Quantcast launches cookieless solution in SEA
The solution, which was officially launched in September, allows for cookieless activation with a single click.
November 25, 2021
Main Feature
Spotlight: MY-based digital agency on crafting immersive campaigns and the future of AR/VR in marketing
For the newest episode of MARKETECH Spotlight, we conversed with Malaysia-based digital agency Unicom Interactive Digital to give us a peek at what goes behind developing immersive campaigns as well as what to expect in the future of AR and VR in marketing.
November 23, 2021
Marketing
WATCH: GMSV’s inaugural local campaign in ANZ
The inaugural local campaign with Reprise spins subtle humor on how Chevrolet Silverado LT Trail Boss helped a group of friends go ‘biking’ and ‘fishing’.
November 22, 2021