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  • Shaina Teope Shaina Teope
Majority of Aussie consumers want brands to beef up their financial literacy campaigns
Marketing

Majority of Aussie consumers want brands to beef up their financial literacy campaigns

Around 76% of Aussie consumers don’t believe that financial service brands are working hard enough to educate them on financial matters.

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October 24, 2022
Capital A officially launches IKHLAS, its Shariah-compliant lifestyle platform for Muslims
Platforms

Capital A officially launches Muslim-friendly travel and lifestyle platform, IKHLAS

The platform promises to offer convenience, affordability and accessibility for Muslims to perform their religious obligations as well as a shariah-compliant lifestyle.

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October 21, 2022
Redhill launches metaverse offering with Pixel Canvas
Marketing

Redhill launches metaverse offering with Pixel Canvas

Redhill will leverage Pixel Canvas’s platform into brand campaigns and communications strategies – adding a new dimension to omnichannel storytelling for clients.

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October 19, 2022
Sitecore unveils three new public cloud solutions for brands’ CX, customer engagement
Technology

Sitecore unveils three new public cloud solutions for brands’ CX, customer engagement

The new solutions include Sitecore Search, Content Hub One, and Sitecore Connect.

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October 19, 2022
IAS to provide brand safety measurement suite within TikTok
Technology

IAS to provide brand safety measurement suite for TikTok

IAS provides advertisers campaign insights into brand safety and brand suitability aligned to Global Alliance for Responsible Media (GARM) standards on the TikTok platform in select markets. 

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October 18, 2022
Singaporean consumers don’t want to be treated as a ‘Millennial’ or ‘Gen Z’
Marketing

Singaporean consumers don’t want to be treated as a ‘Millennial’ or ‘Gen Z’

Research from Adobe shows they simply want to be seen as ‘who they are’.

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October 17, 2022
Matt Sutton elevated to COO role at TrafficGuard
Technology

Matt Sutton elevated to COO role at TrafficGuard

Sutton was formerly TrafficGuard’s global chief revenue officer. 

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October 17, 2022
PropertyGuru forays into home services with acquisition of SG-based Sendhelper
Platforms

PropertyGuru forays into home services with acquisition of SG-based Sendhelper

With the addition of Sendhelper, PropertyGuru in Singapore will become the one-stop destination for property seekers to not only find, finance, and own their dream home but also manage and maintain it.

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October 14, 2022
IPG Mediabrands’ media responsibility index to increase analysis to more than 150 global partners
Technology

IPG Mediabrands’ media responsibility index to increase analysis to more than 150 global partners

The media agency has beefed up its MRI with a number of enhancements, starting from the increase in the number of its subjects to more than 150 partners.

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October 14, 2022
Platforms

PH crypto exchange PDAX unveils new tagline, ‘Choose PDAX!’

The new communications is in line with the recent palette refresh of its PDAX web app.

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October 13, 2022
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