Marketing
GIC turns bus stops into urban farms for 40th anniversary
The living installation developed with agency 72andSunny Singapore aims to turn away from standard sustainability communications.
December 17, 2021
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Shaina Teope
Technology
ServiceNow, Qualtrics unveil integrated capabilities for personalized service experiences
Organizations can now access additional customer experience data from Qualtrics on the Now Platform.
December 16, 2021
Marketing
AirAsia’s rewards program to now be integrated into its super app
The brand new move will merge all features from the previous BIG Rewards app to be available within the airasia Super App
December 16, 2021
Marketing
Ogilvy China tapped to handle brand strategy of Mengtai Group’s whiskey distillery
Ogilvy Consulting will help Mengtai Whiskey Distillery to plan and launch a new Chinese whiskey brand.
December 10, 2021
Platforms
Grab extends gifting capabilities cross-border
Amid unstable travel restrictions, Grab decides to extend GrabGifts to now allow users to send vouchers and gifts to loved ones outside home country.
December 9, 2021
Platforms
How to get vax cert, make face mask: Here are Aussies’ top Google searches for 2021
With the year 2021 in review, Aussies’ top Google searches were a mix of both expected and surprising trends.
December 8, 2021
Marketing
Integrated marketing firm Archibald Williams launches new targeted video department
The NSW-based marketing firm said the new offering is in response to the increased use of video for customer communications.
December 8, 2021
Marketing
How much do Singaporean parents need to cover basic baby items?
The study also measured the estimated budget against minimum wage to measure how capable parents in Singapore and Malaysia can provide baby care.
December 3, 2021
Marketing
In this ad, cats mount an uprising against owners for proper seafood
Our pets are mum but we know we may have wronged them one way or another. This ad by Malaysian pet food brand realizes what may happen when furry friends get enraged.
December 3, 2021
Marketing
Superunion launches new brand identity for World Table Tennis
The new branding aims to change the way people look at the sport.
December 3, 2021