Marketing
Havas Media Melbourne tapped as media agency of Riviana Foods
Havas Media will manage the media planning and implementation for the company’s Always Fresh and Toscano brands.
May 17, 2023
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Shaina Teope
Main Feature
The current state of on-ground activations in Vietnam: Moving away from the remnants of socially-constrained brand interactions
How have on-ground activations evolved from pre-pandemic to now? Three creative leaders from Vietnam sit down with us to share their insights.
May 16, 2023
Technology
Report reveals customer reviews critical when choosing marketing software
According to a recent study by content management system (CMS) Storyblok, 75% regretted buying software without reading enough customer reviews first.
May 16, 2023
Technology
SnapLogic appoints former Salesforce president Tony Owens to board of directors
Owens was the former president at Salesforce and senior executive at Oracle and has over 20 years of experience building and managing global sales operations.
May 12, 2023
Marketing
ShopBack Philippines’ Timothy Tuason elevated to commercial director role
Prior to the new role, Tuason headed ShopBack’s merchant business for a little over four years.
May 11, 2023
Main Feature
MARKETECH APAC convenes industry leaders in webinar to unravel conversational marketing best practices
To kick off MessageBird and MARKETECH APAC’s webinar series, Connecting the CX Dots in 2023, the said first leg of the industry event put the spotlight on conversational marketing.
May 9, 2023
Marketing
Dentsu’s creative division in APAC names Dan Paris as chief growth and product officer
In this new leadership role, Paris will focus on driving growth with regional clients and bringing new ‘Modern Creative’ products to market across APAC.
May 8, 2023
Platforms
Outbrain unveils new senior leadership roster
Recommendation platform for the open web, Outbrain, has announced key promotions with the goal to scale its global operations.
May 8, 2023
Technology
Xiaomi’s ad platform taps AVOW as core agency in India
The partnership will enable app developers and brands looking to use mobile OEM advertising to achieve incremental growth by making inroads into Xiaomi’s massive loyal user base through AVOW in the world’s most populous country.
May 5, 2023
Marketing
Adtech business The Spec Sheet launches in New Zealand
Following its successful Australian launch in late 2021, and off the back of a period of rapid growth, ad-spec business ‘The Spec Sheet’ has expanded into New Zealand.
May 4, 2023