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This hard-to-say hair brand breaks down pronunciation via ASMR of salon sounds
Marketing

This hard-to-say hair brand breaks down pronunciation via ASMR of salon sounds

Sophisticatedly named Schwarzkopf Professional addresses the not-so-elephant-in-the-room.

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December 16, 2022
Reckitt taps CDP Amperity to boost customer experience
Technology

Reckitt taps CDP Amperity to boost customer experience

The CDP was tapped to help Reckitt deliver relevant, personalised customer experiences.

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December 15, 2022
LUX pushes forth stand against sexism, launches DE&I training programme
Marketing

LUX pushes forth stand against sexism, launches DE&I training programme 

The Allies e-learning programme is a learning tool targeted at the workplace setting, aiming to impart how to call out and stop discriminatory behaviour in the workplace.

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December 14, 2022
Marketing

Sitecore leads the conversation on ‘composable future’, marks first in-person industry event in 2 years

Sitecore Asia hosted their largest, in-person event to discuss and celebrate the now and future of world-class transformative digital experiences that are elevated through the seamless integration of content, experience, and commerce.

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December 13, 2022
Comms agency Redhill forays into publishing
Marketing

Comms agency Redhill forays into publishing

The agency will be providing in-depth, long-form storytelling options in conventional hardcover or paperback formats through the new solution. 

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December 13, 2022
Technology

Amperity announces support of AWS for advertising and marketing initiative

AWS for Advertising & Marketing is an initiative featuring services and solutions purpose-built to meet the needs of various stakeholders in the adtech space.

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December 7, 2022
Accenture acquires consumer insights business Fiftyfive5 to boost customer intel offering in ANZ 
Marketing

Accenture acquires consumer insights business Fiftyfive5 to boost customer intel offering in ANZ 

The move will strengthen marketing arm Accenture Song in helping clients to tap data insights and performance marketing for growth and innovation.

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December 2, 2022
IOUpay launches B2B financing solution, myIOU Business+
SME

IOUpay launches B2B financing solution, myIOU Business+

The new product is an online portal allowing purchasers to facilitate financing for their suppliers in credit terms.

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December 1, 2022
Ex-CARRO Manisha Seewal joins Redhill as senior international advisor 
Marketing

Ex-CARRO Manisha Seewal joins Redhill as senior international advisor 

The marketing leader was most notably the former Group CMO of SEA car marketplace, CARRO.

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November 29, 2022
Adtech iion launches new solution, all-around platform for in-game advertising
Technology

Adtech iion launches new solution, all-around platform for in-game advertising 

‘immersiion’ is a first-of-its-kind self-serve advertising platform that’s purpose-built for the gaming ecosystem.

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November 23, 2022
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