Shaina Teope
Last September 21, MARKETECH APAC gathered marketing leaders from all over the region to talk about how the changes in the pandemic affected brands’ consumer acquisition & retention strategies.
The Housing Industry Association aimed to provide a connected digital experience to its member businesses across the country.
Aforemention will be localizing the ‘Brutal Beauty’ campaign in Malaysia which is Maserati’s global awareness campaign for the new Levante SUV.
They are a total of seven broadcast studios for live commerce designed to specifically cater to today’s top product categories.
Following the first tie-up between the two from 2020’s 11.11 campaign, both will continue the omnichannel drive which had gamification as a key aspect.
Through a program, dentsu and TikTok will be testing several performance and commerce hypotheses on the platform.
Lion & Lion will be identifying opportunities for Minelab to reach out to hobby treasure hunters in entry-level markets.
The appointment follows the group’s acquisition of its rights to be the exclusive publishing and commercial partner for VICE ANZ and Refinery29 ANZ.
SEA brands Budget Direct Insurance and EasyCompare which are both from the same group will have their content and UX business part of the extended remit.
The famous short film series of the top fast-food chain in the Philippines will feature the story of its recently-awarded and first-ever Olympic gold medalist.
