Marketing
There is actually a definitive strategy that turns consumer insights into trailblazing marketing
The CEO of Vase.ai shares the magic formula in the recent webinar – ‘Consumer Insights Power-Up 2022’.
August 9, 2022
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Shaina Teope
Technology
Snap to make layoffs – The Verge
The information comes from two people familiar with the plans.
August 9, 2022
Marketing
Lynn Poh now head of CRM at COMO Hotels and Resorts
Poh previously led loyalty and marketing for Wyndham Hotels & Resorts in its APAC region.
August 6, 2022
Platforms
How do Singaporeans run their mornings? This microsite celebrates nation’s uniqueness via their AM routines
For the country’s National Day, marketing agency TEAM LEWIS launches a microsite that houses live polls to discover the characteristics that make Singaporeans special.
August 5, 2022
Marketing
dentsu Hong Kong names Nathan Petralia as MD of Merkle
Petralia first joined Isobar Commerce Hong Kong in 2018.
August 4, 2022
Main Feature
Top Story: 8traordinary steers the digital wheel of Shangri-La’s rebranded loyalty programme
We spoke with the digital agency behind the recent launch of Shangri-La’s newly rebranded loyalty programme – Shangri-La Circle.
August 3, 2022
Marketing
Edelman bolsters leadership in Hong Kong and Taiwan
Amongst the new appointments, Edelman names a new head of brand and new creative director.
August 3, 2022
Main Feature
SEA marketing leaders gather to discuss mobilising consumer insights into groundbreaking marketing
The industry discussion talked about how brands can best leverage marketing intel to breathe life into ingenious brand and product marketing.
August 2, 2022
Marketing
Danny Bass joins dentsu to helm its media portfolio across ANZ
Bass brings more than 20 years’ experience in digital media, most recently as director of Snap, Inc and formerly CEO of IPG Mediabrands Australia.
August 1, 2022
SME
Consumer expectations amongst hurdles of Hong Kong SMEs in fully becoming sustainable
Slightly over one-third (36.7%) of HK SMEs rated themselves as effective at advancing sustainability goals.
July 29, 2022