Main Feature
Thought Leadership of the Year: Wayne Deakin’s insight into rethinking brand experience
Find out why the article by ad man Wayne Deakin on rethinking brand experience is our top expert insight for 2022.
January 10, 2023
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Shaina Teope
Marketing
AirAsia PH’s David Viray to now head airline’s branding region-wide
Viray is now head of brand of AirAsia’s airline business in Malaysia and across all its Asian markets.
January 9, 2023
Marketing
Listerine Malaysia’s CNY campaign pokes fun at proverbial family photo-taking
Listerine shows how hard it is to have everyone smiling for a photo when each member is pressing on the bad luck of the year that was.
January 6, 2023
Main Feature
Video Campaign of the Year: Betting platform Sportsbet’s cinematic campaign
Aussie betting platform Sportsbet comes out as our ‘Video Campaign of the Year’ for its March 2022 campaign that emulated silver screen ingenuity.
January 3, 2023
Marketing
WWF-Singapore ushers in 2023 with new webinar on sustainability communication
WWF in Singapore is launching a new webinar this January 2023, which aims to help businesses communicate better their sustainability commitment, specifically in the area of sustainable palm oil.
December 27, 2022
Marketing
Dentsu Thailand appoints Oliver Kittipong Veerataecha as Group CMO of Brand Innovation
The new leadership will be effective January 2023.
December 23, 2022
Marketing
PR firm Elliot & Co. bags investment from Catalist-listed Vividthree
Entertainment company Vividthree will be acquiring up to 51% stake in Elliot & Co.
December 19, 2022
Marketing
This hard-to-say hair brand breaks down pronunciation via ASMR of salon sounds
Sophisticatedly named Schwarzkopf Professional addresses the not-so-elephant-in-the-room.
December 16, 2022
Technology
Reckitt taps CDP Amperity to boost customer experience
The CDP was tapped to help Reckitt deliver relevant, personalised customer experiences.
December 15, 2022
Marketing
LUX pushes forth stand against sexism, launches DE&I training programme
The Allies e-learning programme is a learning tool targeted at the workplace setting, aiming to impart how to call out and stop discriminatory behaviour in the workplace.
December 14, 2022