Marketing
Singapore’s Singtel amongst strongest telecoms brand in the world
Brand Finance’s Telecoms 150 list crowns a year of significant achievements for Singtel, seeing it move up three spots globally.
April 12, 2023
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Maureen Basa
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Technology
Indonesian telco Telkom to integrate broadband arm into Telkomsel
IndiHome’s integration into Telkomsel will bring a better broadband experience, realise digital inclusion in Indonesia, and strengthen Telkom Group’s business.
April 11, 2023
Marketing
Aussie beer brand Carlton Draught says ‘long live the keg’ in new campaign via Clemenger BBDO
‘Long Live the Keg’, developed Clemenger BBDO, builds on Carlton Draught’s iconic brand platform, Made From Beer.
April 11, 2023
Marketing
Julie’s breaks stereotypes about atypical families in new Hari Raya campaign
Julie’s Biscuits’ ‘Kisah Raya P.E.R.I.T’ is part of the brand’s efforts to break down stereotypes that people often face during Hari Raya.
April 11, 2023
Technology
Expedia unveils in-app travel planning assistant powered by ChatGPT
Expedia users can now start an open-ended conversation with the ChatGPT-powered chatbot in the app to get travel recommendations.
April 5, 2023
Marketing
This campaign by The Men’s Table encourages men to talk about their feelings and ‘go beyond banter’
Called ‘Go Beyond Banter’, The Men’s Table’s campaign features ‘bantery’ executions that play on the tendency men have to talk about anything other than their feelings.
April 5, 2023
Marketing
Malaysian advertising body elects Havas Group’s Andrew Lee, Hakuhodo’s Ryusuke Oda at the helm
The Association of Accredited Advertising Agents (4As) Malaysia’s new leaders are the re-elected president Andrew Lee and vice president Ryusuke Oda.
April 5, 2023
Marketing
KitKat champions taking a break by letting AI make its latest campaign
The generated scripts in KitKat’s campaign were used to prompt an image generator, resulting in some ‘almost ok’ images and AI voice.
April 4, 2023
Marketing
Durex SG cooks up its own ‘Happiest Meal’ in April Fools campaign
This year, Durex took a step further by introducing real food in a box through the ‘Happiest Meal’ in their April Fools campaign.
April 3, 2023
Marketing
Comms consultancy Honner unveils new senior team roster
Bell, Kahler, and Punjabi’s appointments reinforce Honner’s position as one of Australia’s leading specialist corporate and financial communications firms.
April 3, 2023