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Prerna Mehrotra appointed into newly-created chief client officer role for dentsu APAC

Posted on May 17, 2023May 17, 2023 by Teddy Cambosa

Singapore – Dentsu has appointed Prerna Mehrotra into the newly-created role of chief client officer for Asia-Pacific. This adds up to Mehrotra’s existing role as chief executive office role for media in APAC. In this newly created role for the region, Prerna will focus on designing and delivering an elevated...

Prerna Mehrotra takes helm of ‘Media’ at Dentsu APAC

Posted on January 4, 2021January 4, 2021 by MARKETECH APAC

Singapore – Dentsu International APAC welcomes the new year with a bang by unveiling its new CEO for its media relations, Prerna Mehrotra. Mehrotra is currently the managing director of the network's Media Group at Singapore and will be taking on the new role alongside her existing position. Prerna will...

Clay Schouest returns to dentsu as new chief strategy officer in Asia-Pacific

Posted on September 21, 2023September 21, 2023 by Aliza Carmona

Singapore – International advertising agency dentsu has announced the appointment of Clay Schouest as chief strategy officer for client and solutions in APAC to handle the agency’s client portfolio in the region. Schouest is back in Asia and with dentsu after five years in Europe. As a dentsu veteran, he...

Hong Kong Tourism Board names dentsu as global media partner

Posted on April 27, 2023April 27, 2023 by Maureen Basa

Hong Kong – Hong Kong Tourism Board (HKTB), a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide, has appointed dentsu as its global media partner for Asia Pacific, Europe and North America, effective immediately. Under the partnership, dentsu will work closely with HKTB globally...

Dentsu expands remit with foodpanda to handle media mandate for APAC

Posted on March 6, 2023March 8, 2023 by Jamaica Marciano

Asia Pacific – In addition to its existing media remit in Taiwan since 2020, marketing and advertising agency Dentsu International expands its partnership with online delivery platform foodpanda to support its media transformation journey and bring closer collaboration across the markets of Hong Kong, the Philippines, Malaysia, Singapore and Thailand....

Dentsu launches APAC gaming insight capability with industry-first data fusion

Posted on November 10, 2022November 10, 2022 by Maureen Basa

Singapore – Dentsu International has announced the launch of its exclusive dentsu gaming data and insight capability which aims to help brands connect more authentically with consumers and become part of the gaming culture. For the launch, two specialist sets of data were fused with dentsu's proprietary Consumer Connection System...

dentsu Singapore names Pankaj Nayak as MD of Media Group

Posted on April 8, 2022April 8, 2022 by MARKETECH APAC

Singapore – Dentsu Singapore has elevated Pankaj Nayak to now helm the Media group as its new managing director. Effective immediately, the role reports to Prakash Kamdar, CEO of dentsu Singapore and Indonesia, and Prerna Mehrotra, CEO of Media for APAC. Mehrotra, who was the most recent one to hold...

dentsu retains Standard Chartered’s global media remit

Posted on October 12, 2021October 12, 2021 by Teddy Cambosa

Singapore – Global media and digital marketing communications network dentsu International has retained the global media remit for financial services company Standard Chartered, extended for five more years following a competitive pitch. Said assignment covers Standard Chartered’s global markets across media planning, strategy and buying. For Emma Sheller, global head...

Dentsu India names CEO of Media, new COO

Posted on April 29, 2021April 29, 2021 by Jean Cabico

India – Following the recent re-organization of the network, dentsu in India has finally named its CEO for the Media division, Divya Karani. Alongside this, the company has also announced a new COO, Kartik Iyer. The new appointments are both internal elevations. Karani is currently the CEO of dentsu X...

dentsu bags William Grant & Sons’ APAC business

Posted on March 23, 2021March 23, 2021 by Jean Cabico

APAC – Dentsu has recently been appointed by William Grant & Sons, an independent family-owned distiller and global distributor of Scotch whisky, to be its agency partner. This comes as the company concludes in 2020 the consolidation of its APAC business. The appointment will see dentsu driving omnichannel marketing for...