Shenzhen, China – Global technology company TCL has launched a new campaign in commemoration of International Women’s Day, encouraging women to go after their dreams, transform them into a reality, and inspire others along the way.
The campaign, titled #EchoesOfGreatness, pays homage to renowned silent film actress Dorothy Cumming, who travelled from Australia to the United States in mid-1916 to follow her ambition of establishing a career in Hollywood.
Moreover, the campaign is also based on real-life interviews with Cumming’s family, news clippings and film studies, the legendary actress’ inspiring story was brought to life in #EchoesOfGreatness to honor her legacy and encourage women to keep the momentum going as the director of their own dreams.
As part of the campaign, they are invited to share their stories and journey of turning dreams into reality – whether it was starting a business, pursuing a passion, or overcoming obstacles – on social media. Selected stories will be made into a movie by TCL to inspire others.
Yuki Wei, vice president of TCL Technology and chairman of the TCL Charity Foundation, said, “When those before us dream big, it inspires us to do the same and make our dreams come true. Over the years, TCL has been spotlighting women that are making a difference every day through #TCLforHer. We look forward to continuing this celebration of the strength and limitless potential of every girl and woman to dream big and live even bigger.”
To underscore the role of technology in facilitating women’s empowerment, TCL is also set to kick off #TechForHer, an accompanying social media campaign that highlights the functions and potential of the company’s innovative technology in impacting lives, including girls’ and women’s. The campaign will also see online users interacting with TCL through various interactive polls.
