Kuala Lumpur, Malaysia – Global beauty retail brand SEPHORA has officially launched its latest ‘Unwrap Their Beautiful’ holiday season campaign, which featured a 3D interactive showcase on the capital city’s largest 3D screens.
SEPHORA’s ‘Unwrap Their Beautiful’ campaign invites visitors to a virtual journey of discovering their beauty power and sharing their holiday cheer, regardless of age, gender, or background, for this season of gifting.
The campaign features a 3D synchronised interactive show that turns spectators into participants by giving them the chance to dedicate their holiday wishes to their nearest and dearest on the large screen. By scanning a QR code, participants can connect with the 3D interactive screen to send or schedule their wishes in advance.
With the aim of creating a unique holiday experience, SEPHORA’s interactive screen can transform the experience into holiday cheer by fostering connections and sharing moments of love and appreciation.
The 3D interactive show will be displayed on the Pavilion Kuala Lumpur’s Elite screen and Fahrenheit88’s Curve LED screen daily from December 1st, 2023, to January 1st, 2024.
Also part of the campaign that promotes beauty and technology, customers at SEPHORA’s Fahrenheit88 store can discover surprises hidden within its holiday displays.
Valerie Foong, general manager at Sephora Malaysia, said, “There are QR codes consumers can scan that will lead them to an interactive game. As they follow the virtual ribbon, consumers have a chance to not only collect virtual gifts but also turn virtual into reality with tangible gifts by approaching any Beauty Advisors in-store.”
