Jakarta, Indonesia — Moonfolks is doubling down on its shopper and experiential marketing capabilities by naming marketing veteran Mahendro Sasonko as the new General Manager of Moonfolks Shopex to accelerate growth in its fastest-expanding business units.
Launched in 2022, Moonfolks Shopex has become the agency’s fastest-growing division, specialising in creating consumer journeys, omnichannel shopper experiences and activation-led campaigns designed to influence purchase decisions.
In his new role, Sasonko will lead Moonfolks Shopex operations across Indonesia, Brunei and Vietnam, helping clients create more immersive brand experiences that connect with consumers across multiple touchpoints.
Sasonko brings more than two decades of experience in brand experience and experiential marketing to the role. Most recently, he served as general manager for experiential marketing at Iris, where he spent more than six years leading brand experience initiatives for clients across the region.
His previous experience also includes leadership roles at Geometry Global, Wunderman Thompson and Kraft Heinz ABC, giving him extensive expertise across shopper marketing, experiential campaigns and brand engagement.
Commenting on his appointment, Mahendro Sasonko, General Manager at Moonfolks Shopex said: “With my expertise, I look forward to partnering with Moonfolks to build end-to-end, professional, and creative solutions that exceed client expectations and push boundaries, perhaps to the moon!”
Sasonko will be based in the agency headquarters in Jakarta, Indonesia.
The appointment comes as Moonfolks continues to strengthen its “audacious commerce” approach, which combines shopper marketing, brand activations and consumer experiences to help brands drive stronger engagement and conversion.
Anish Daryani, Founder, CEO and President Director at Moonfolks also commented, “We felt it’s the right time the team gets strong leadership to stir this specialism for further success. In [Sasonko], we found the perfect cultural fit, hunger, ambition and dependability to create the most immersive brand experiences that our clients truly deserve.”
