Manila, Philippines – Thousands of commuters across the Philippines were offered a free taste of Jollibee’s upgraded Yumburger at major transport hubs and shopping centres, with the revamped burger featuring a larger beef patty and additional dressing, while remaining priced at 45 pesos (USD $0.78).
The giveaways took place at locations including One Ayala in Makati, The Infinity in Pampanga, Paseo de Santa Rosa in Laguna, Parkmall in Cebu, and Rizal Park in Davao. With this, Jollibee distributed 2,000 free Yumburgers at each site, along with 4,000 vouchers redeemable for an exclusive combo in stores.
“Filipino commuters have always loved the Jollibee Yumburger, so we thought this was the perfect way to bring them a little extra joy,” said Dorothy Ching, vice president for marketing of Jollibee Philippines.
“Our Yumburger is not just a burger, but a part of Filipino life and cherished memories. With this glow-up, it is more Langhap-Sarap, giving comfort and happiness in every bite while staying affordable for everyone,” added Dorothy.
Moreover, the Yum mascot also visited each site, interacting with commuters, posing for photos, and distributing burgers. In addition, Jollibee released a new film showcasing the upgraded Yumburger and encouraged customers to share their #GlowUpYUM moments on social media for a chance to be featured on the brand’s official channels.
The nationwide initiative underlines Jollibee’s focus on enhancing a long-standing menu favourite and engaging with consumers through interactive promotions.
