Delhi, India — Integrated advertising agency Sociowash has been appointed to handle the direct-to-consumer (D2C) media mandate for AGEasy, a phygital senior care brand under Antara Senior Care.
Under the partnership, Sociowash will be responsible for managing AGEasy’s D2C media promotions and digital advertising efforts. The remit includes strategy and execution aimed at driving online engagement and supporting revenue growth, while communicating the brand’s focus on products and solutions designed for senior wellbeing.
AGEasy was launched in 2023 and offers more than 85 products across over 180 SKUs, covering areas such as joint care, lung care, fall prevention, and assisted mobility. The brand also positions itself at the intersection of physical and digital retail, catering to the needs of India’s senior population. According to the company, AGEasy has reached over five lakh seniors to date.
Commenting on the partnership, Shlok Hari, business head for media at Sociowash, said, “Collaborating with AGEasy gives us the opportunity to help build-up a purpose-driven brand that improves lives. Our focus will be on building a strong digital narrative that resonates with seniors and their families, while creating meaningful engagement around health, care, wellness and independence.”
Mukesh Ghuraiya, chief marketing officer at Antara Senior Care, also said, “At AGEasy, our vision is to empower seniors with everyday products and solutions that help them live more independent, fuller and healthier lives. We believe in helping seniors remain in charge. Sociowash’s integrated digital expertise and creative storytelling approach align perfectly with our mission to make everyday wellness solution accessible and trusted.”
The appointment adds to Sociowash’s portfolio of clients operating in purpose-led and impact-focused sectors. The agency has been operating for over a decade and focuses on data-led digital strategies and content-driven campaigns across platforms.
