• Are brick-and-mortar shops morphing into immersive playgrounds for brand storytelling and connection in the digital world?
• Turning endless screen time into prime retail time with mobile-first websites and scroll-stopping campaigns that meet shoppers where they are
• Give customers the power to shop their way with seamless, flexible fulfillment — BOPIS, curbside, and everything in between

• That first post-purchase window isn’t the end, it’s the beginning: Discover how this critical moment sets the stage for repeat business, brand love, and scalable growth
• Transparency is the new Trust Currency: From shipping updates to return policies, clear and proactive communication turns one-time buyers into lifelong fans
• Use reviews, returns, and post-purchase feedback to level up: Turn real talk into real improvement across your products and engagement

• Content That Converts: Explore how native social content is becoming the new storefront, driving frictionless paths to purchase
• Your Community Is Your New CRM: Learn how cultivating vibrant, engaged social communities builds lasting brand equity and outperforms short-term paid tactics
• Trust, Truth & The Social Sale: Tactics to boost authenticity, earn trust, and stand out in a feed full of “buy now” buttons

• Are we personalising at the cost of trust? Could an overdependence on algorithms backfire?
• What Does ‘Permission-Based Personalisation’ Really Look Like? How can brands deliver relevance without crossing the line
• Is Your Tech Stack Truly Privacy-First? How e-commerce platforms balance personalisation with protection — blending secure analytics, compliance, and consumer-first safeguards

• Smart Moves, Fast: How can predictive models streamline decisions in real time?
• Data-Driven Growth: Can simulations help test and scale new products or campaigns?
• Retention by Prediction: How do we spot churn early and personalise for long-term value?

This roundtable session provides an interactive platform for connecting with industry peers, sharing valuable insights, and exploring key marketing topics. It’s an excellent opportunity to engage in meaningful discussions, exchange experiences, and gain new perspectives from fellow professionals.

Such topics include:

• Customer Engagement
• Customer Experience
• Data & Analytics
• Omnichannel Marketing
• Performance Marketing
• Retail Marketing
• E-Commerce Platforms
• Mobile Commerce
• Data Protection & Security
• Supply Chain Management
• Logistics
• Payments

• Closing the Gaps with Smart Intelligence: How is automation redefining visibility and transparency from factory floor to front door?
• Resilience by Design: Can virtual simulations and digital tools outsmart disruption and drive leaner, smarter operations?
• Inventory Without Blind Spots: What happens when IoT meets inventory — and every product can tell its own story?

• Refining returns with AI and automation to track items, reduce damage, and speed up processing
• Shifting from manual decisions to machine learning for faster, smarter return approvals
• Enhancing supply chain visibility with AI that spots anomalies before they become costly problems

• How can brands create deeper relationships with their customers that go beyond transactional rewards?
• How does gamification and interactive elements keep customers engaged and excited about your brand?
• How do smart reward systems and personalised experiences reduce churn and enhance customer lifetime value?

• The Omnishopper’s Psychology: What sets omnishoppers apart from traditional consumers, and how can we tap into their ever-shifting mindset?
• Social Media as the New Storefront: Why are social platforms becoming the go-to shopping destinations, blurring the lines between browsing and buying?
• Social Commerce: The Next Frontier or Just a Sidekick? Is social commerce the future of retail, or will it complement — not replace — traditional e-commerce?

• The Essence of Partnership Marketing: What are the key elements that make collaborations thrive?
• Strategic Partnerships that Fit: How do you identify and select the right partners for your brand?
• Cultivating Lasting Collaborations: What’s the secret to fostering long-term, growth-driven partnerships?

• Expanding Horizons: How can strategic partnerships help brands expand and capture untapped audiences?
• Shared Values, Stronger Bonds: Why is cultural alignment crucial for building long-lasting, successful partnerships?
• Staying Agile: How do partnership strategies evolve to stay ahead in a constantly shifting market?