Gala Dinner: 24 September 2025
Venue: Singapore
Dress Code: Formal
September 24, 2025 11:00 pm
Welcome to the Marketing Technology Awards – where innovation meets success! Join us in celebrating the pioneers, visionaries, and tech trailblazers who have transformed the marketing landscape through cutting-edge technology.
100
days
24
hours
60
minutes
60
seconds
KEY DATES
THE BEST OF MARKETING TECHNOLOGY AWARDS 2024
The ultimate recognition of innovation, creativity, and martech leadership.
Celebrate innovation, creativity, and marketing excellence at the Marketing Technology Awards. With 58 carefully curated categories, we honour the trailblazers driving innovation and transforming the marketing industry through technology. From groundbreaking campaigns to cutting-edge solutions, these awards recognise the industry’s best.
Winners will be awarded Gold, Silver, and Bronze, while the highest honours—‘MARTECH OF THE YEAR,’ ‘BRAND OF THE YEAR,’ and ‘AGENCY OF THE YEAR’—will be presented to the most outstanding entries across all categories. Explore our categories and see where you shine!
Why you should enter?
BRANDS
Why you should enter?
MARTECH COMPANIES
Seize the opportunity to be recognised on a global stage and elevate your brand to new heights. Enter the Marketing Technology Awards and join the league of visionaries who are transforming the marketing landscape!
Judging Criteria
For Brands, your entry will be evaluated on the following four key areas
MarTech Companies will have their entries assessed in the following three key areas
Industry Leaders' entries will undergo evaluation based on the following three key areas
Teams will have their entries assessed across the following three key areas
Note: Please go to Judging Criteria for the full descriptions.
Your work matters, and we guarantee a fair evaluation regardless of budget, scale, or resource. Every entry is considered on its own merits, creating an equal playing field. Judges are impartial and won’t assess entries that pose a conflict of interest, ensuring transparency and fairness in the process.
Jury
MARKETECH APAC is in the process of assembling the esteemed panel of judges to ensure the highest standards. Check back regularly for the latest updates!
If you are interested in being part of this exciting opportunity and contributing to the success of the Marketing Technology Awards 2025, please contact Anna Mamaid at [email protected].
Ruchira Jaitly
Chief Marketing Officer
Diageo India
<p>Ruchira is Chief Marketing Officer, Diageo India and is part of the India Executive Committee. Ruchira leads Marketing and Innovation for Diageo’s award-winning alcohol and beverage portfolio.</p>
<p>Ruchira is an experienced marketer who has played a pivotal role in building leading consumer brands over the last 25 years. Prior to joining Diageo, she was with PepsiCo India as Senior Director, Marketing, building some of their biggest brands, including Kurkure and Mountain Dew. Ruchira led several award-winning consumer campaigns across the Foods and Beverages portfolio of PepsiCo brands, including the very popular Pepsi IPL campaign.</p>
<p>Ruchira started her career with Unilever India, and has worked at Nokia-HMD phones, and Royal DSM, where she created an F&B nutrition start-up (MANDI) to combat malnutrition at the bottom of the pyramid.</p>
<p>Ruchira is passionate about investing in talent; she is a co-founder at Ashoka University, and has supported Vedica Women’s Alliance as a mentor, was a member of the CII National Committee on Women Empowerment & Indian Women Network (IWN), and part of the CII Marketing National Committee.</p>
<p>Ruchira is an alumnus of the Indian Institute of Management, Ahmedabad and St
Xavier’s College Mumbai.</p>
Rebecca Newton
Chief Marketing Officer & Director of Category
eBay Australia & New Zealand
Rebecca is a dynamic executive leader with over 20 years of experience in e-commerce, digital marketing, and business growth across the UK and Australia. As Chief Marketing Officer and Director of Category at eBay Australia and New Zealand, she excels in strategic leadership across marketing and focus category management, driving growth through innovative strategies and digital transformation.
WHY SPONSOR?
Sponsorship of the Marketing Technology Awards 2025 offers a distinctive opportunity to jointly showcase your brand alongside MARKETECH-APAC, placing your company prominently within the marketing technology sector. Don’t miss the chance to elevate your brand!
If you want to partner with us for this event please reach out to [email protected]
REGISTER YOUR INTEREST
About the Awards
MARKETECH APAC is thrilled to return with the Marketing Technology Awards 2025 to further celebrate innovation and excellence in the marketing technology landscape across the Asia-Pacific region. Building on the success of 2024, this year’s awards spotlight tech powerhouses and brands redefining strategies, with 58 categories recognising key specialisations in marketing and marketing technology.
A distinguished panel of professionals and industry experts, each with extensive knowledge of the ever-changing marketing technology industry, will assess the Marketing Technology Awards. To ensure fairness and objectivity, judges are thoroughly screened to avoid any conflicts of interest, guaranteeing that no one evaluates their own company’s or competitors’ work. Strict confidentiality is maintained throughout the evaluation process, assuring an unbiased and transparent judgement.
Join us in this esteemed event as we highlight the accomplishments that drive innovation, elevate the standard, and bring in a new era of marketing technology excellence. Together, let’s celebrate the Role of Tech in the Marketing Industry!
categories
Our awards embrace the entire MarTech industry, offering an inclusive array of categories open to all. Whether you represent MarTech Companies, engage in Brand Collaborations, or contribute to the field as a team or industry leader, our diverse categories mirror the expansive landscape of marketing technology expertise, ensuring that everyone can find a fitting entry point.
Brand COLLABORATION categories
Featuring the work collaboration of a brand and a tech company
This category honours brands that have demonstrated exceptional results in leveraging advertising technology platforms to elevate their marketing campaigns.
This category celebrates brands that have seamlessly blended creativity, strategy, and technological prowess to create compelling narratives that resonate with their audience and drive meaningful results.
Celebrating brands that leverage contextual advertising technology platforms to deliver precise, targeted ads, driving audience engagement, boosting brand visibility, and optimising campaign performance.
This category recognises outstanding collaborations where brands have leveraged a creative automation platform to enhance content production and marketing efficiency. It celebrates innovative partnerships that have successfully utilised automation to deliver high-quality, personalised, and scalable creative assets across multiple channels.
Recognising organisations that excel in leveraging CRM strategies to build and maintain strong relationships with their customers. Whether through personalised communication, effective data analysis, or innovative CRM tools, resulting in enhanced customer satisfaction and business success.
This category is open for organisations that effectively implemented the use of CDP in their marketing innovation mix and produced outstanding marketing results through excellent use of customer data and insights.
The “Best Use of Customer Engagement Platform” category applauds brands that have demonstrated outstanding use of customer engagement platforms to create immersive, interactive, and enduring relationships with their audience across various channels.
The category “Best Use of Customer Experience Platform” honours organisations that provide a cohesive and seamless experience across various touchpoints, ensuring a unified and consistent brand interaction with their target audience.
Recognises organisations that have demonstrated exceptional proficiency in utilising data analytics and insights platforms to extract meaningful information, uncover trends, and achieve tangible results.
Recognising the brands that effectively use Digital Out-of-Home (DOOH) technology platforms to deliver dynamic, data-driven advertising campaigns, enhancing audience engagement, brand visibility, and overall campaign performance in outdoor and public spaces.
Recognising brands that have effectively utilised a DSP platform to optimise digital advertising campaigns, enhance audience targeting, and maximise reach through data-driven, real-time bidding strategies.
Recognising the brands that effectively use eCommerce technology platforms and have successfully improved their online sales, enhanced the shopping experience, and optimised their digital commerce strategies.
Celebrates organisations that stand out for their ability to harness the power of email marketing software to deliver compelling messages and achieve tangible results.
This category is open to organisations that have successfully implemented gamification platforms in their marketing strategies, driving engagement, enhancing customer experiences, and achieving outstanding marketing results through interactive and immersive experiences.
Recognising the brands that effectively use generative AI platforms to create innovative, data-driven content and marketing strategies, enhancing customer engagement, personalisation, and overall business impact.
Open for brands that have seamlessly integrated influencer partnerships into their marketing strategies, creating authentic connections and driving impactful results.
Honours outstanding achievements in leveraging loyalty technology platforms to drive impactful customer retention and engagement strategies, showcasing measurable success in enhancing brand loyalty, customer lifetime value, and overall business growth.
Celebrates organisations that have demonstrated exceptional proficiency in leveraging AI solutions to enhance marketing efforts, such as personalisation, ad targeting, and marketing automation.
Recognising the brands that effectively use marketing automation platform and have successfully improved their marketing results, enhanced marketing processes and bettered their customer engagement strategies.
Honours outstanding achievements in leveraging mobile marketing platforms to drive impactful campaigns showcasing measurable success in enhancing brand visibility, customer engagement, and overall campaign performance.
The Best Use of Omnichannel Marketing Platform category recognises brands that have successfully implemented an omnichannel marketing platform to create seamless, personalised customer experiences, drive engagement, and optimise interactions across multiple touchpoints.
This category honours organisations that excel in leveraging retail media to enhance brand visibility and improve the overall shopping experience through targeted promotions, personalised content, and seamless online and/or offline integration.
This category celebrates brands who have demonstrated outstanding proficiency in leveraging SEO software to strategically improve website performance, keyword optimisation, content strategy, and overall SEO tactics.
Recognising the brands that have demonstrated exceptional results in leveraging monitoring tools to analyse and understand online conversations, brand mentions, and sentiments.
martech categories
Featuring the tech capabilities of entrants in their respective space
Acknowledging the platform that enables effective digital advertising campaigns, including display ads, video ads, and programmatic advertising.
Acknowledging the platform that facilitates content creation, distribution, and analytics to drive engagement and conversions.
Recognising the tech company that leads in contextual advertising innovation, empowering brands to deliver highly relevant, privacy-friendly ads that drive engagement and maximise campaign impact.
This category recognises the most innovative and efficient solutions that streamline the creative process through automation. These platforms empower brands, marketers, and creative teams to produce high-quality, personalised, and scalable content across multiple channels with speed and precision.
Honouring the tech company that stands out for its excellence in facilitating seamless interactions, fostering customer engagement, and driving business growth of their clients.
Acknowledging the tech platform that helped organisations to consolidate and analyses customer data to provide actionable insights and enable personalised marketing strategies.
Recognising the platform that enhances customer engagement and loyalty through various channels, including email, SMS, live chat, and mobile apps.
The Best CX Platform hightlights the platform that focuses on enhancing the customer experience across all touchpoints and interactions either digital or in-store experiences.
Highlighting the platform that provides advanced analytics, data visualisation, and actionable insights for marketing decision-making.
Celebrating the tech company that drives innovation in Digital Out-of-Home (DOOH) solutions, enabling brands to deliver highly targeted, data-driven campaigns that enhance audience engagement and maximise reach in outdoor and public spaces.
The Best DSP Platform category recognises the demand-side platform that empowers advertisers with advanced targeting, real-time bidding, and data-driven insights to optimise digital ad campaigns and maximise reach across multiple channels.
Honouring the tech company that stands out for its excellence in enabling seamless online transactions, enhancing customer shopping experiences, and driving the business growth of their clients through innovative eCommerce solutions.
Highlighting the software that enables effective email marketing campaigns, including automation, segmentation, and analytics.
Recognising the gamification platform that empowers brands to enhance customer engagement, drive user participation, and achieve measurable business success through interactive and reward-based experiences.
Recognising the platform that empowers businesses with advanced generative AI capabilities, enabling seamless content creation, automation, and personalisation to drive innovation, efficiency, and enhanced customer experiences.
Highlighting the tech platform that connects brands with relevant influencers, facilitates collaborations, and measures campaign success.
Acknowledging the platform that enables loyalty-driven marketing initiatives, including customer rewards, personalised engagement, and retention strategies through data-driven insights and automation.
Recognising the solution that leverages artificial intelligence to enhance marketing strategies, including predictive analytics, chatbots, and personalisation.
Recognising the tech company that effectively provides marketing automation solutions that enhance marketing results and improve customer engagement strategies for their clients.
Acknowledging the platform that enables mobile marketing campaigns, including mobile ads, push notifications, and app-based marketing.
The Best Omnichannel Marketing Platform category recognises the platform that enables seamless, data-driven customer interactions across multiple channels, helping brands deliver cohesive, personalised experiences and maximise engagement throughout the customer journey.
Recognising the retail media platform that excels on leveraging retail networks or mobile apps in delivering exceptional marketing experiences, including personalised offers, loyalty programmes, and in-app messaging.
Recognising the software that helps optimise websites, improve search engine rankings, and drive organic traffic.
Recognising the tool that monitors and analyses social media conversations, brand mentions, and sentiment to inform marketing strategies.
Industry leaders categories
Presenting leaders with exceptional contributions, influence, and impact on the industry
This award recognises the brand marketing leader who, through dynamic leadership, drives successful marketing campaigns or initiatives with the effective use of marketing technology platforms.
The recipient of this accolade is a driving force behind the development and implementation of cutting-edge solutions, showcasing a commitment to advancing technological capabilities in the ever-evolving marketing landscape.
This award recognises the exemplary achievements of an agency leader as a driver of marketing innovation in their agency through the use of technology.
This award honours the founder/co-founders/CEO/MD/GM who has exhibited a deep understanding of emerging trends, harnessed the power of technology to solve industry challenges, and contributed to advancing marketing technology on a broader scale.
This accolade celebrates a Sales Leader who has effectively communicated the value of technology solutions, forged impactful client relationships, and played a pivotal role in the overall market success of their organisation.
This accolade recognises a visionary marketing leader who has demonstrated exceptional strategic insight, creativity, and innovation in leveraging technology to propel marketing efforts.
team categories
Showcasing tech teams that combine technical expertise with innovation to deliver solutions
This award honours the remarkable teamwork, originality, and ingenuity of a marketing team in utilising technology to achieve remarkable outcomes and raising the bar for marketing technology excellence.
Recognises a high-performing team for its strategic prowess, client engagement, and impactful contributions that drive revenue growth, commercial success and set a benchmark for excellence in marketing technology for their organisation.
This category recognises the exceptional efforts of teams that go above and beyond to understand, support, and elevate the customer experience, fostering long-term partnerships and maximising the value clients derive from their marketing technology investments.
Celebrates the dynamic teams that drive the industry forward through groundbreaking solutions and inventive strategies. This category recognises the dedicated professionals who push the boundaries of what is possible, consistently delivering products that redefine the marketing technology landscape.
GRAND PRIX (NOT FOR ENTRY)
This recognition is given to a brand organisation which performed best across all categories. If the winning brands credit the MarTech platform when entering the Brand Collaboration categories, the MarTech organisation/platform also receives points. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.
This recognition is given to a MarTech organisation which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.
This recognition is given to an agency which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.
GET THE NOMINATION KIT
To learn more about the categories, entry fee, judging criteria and all the information required for entering the awards, register to download the nomination kit below.
HOW TO ENTER
The process of submitting your entries for the Marketing Technology Awards 2025 is entirely conducted online. The deadline for the submission of entries is on 4 July 2025 at 11:00 PM.
To ensure the successful submission of your entries and receive the attention they merit, consider the following steps while preparing your submissions:
- Download the Nomination Kit and carefully review the Entry Guidelines. These guidelines provide a comprehensive overview of the rules, criteria, and requirements for each category. Adhering to them will help ensure a seamless submission.
- Complete the Entry Document for your chosen category, found in the Nomination Kit. Ensure your responses meet the word limits for each question. Gather supporting materials, such as images, into one cloud folder and include the link in your Entry Document. For videos, share the URL from platforms like YouTube or Vimeo, and insert the link directly into the document.
- Review your submission carefully before submitting. Check that all information is accurate and that all required materials are attached. Make any necessary edits or additions.
- Save your completed Entry Document as a PDF and upload it through the Entry Submission Form. Along with the document, prepare additional assets such as a high-resolution company logo, headshot, and bios, and upload them on the same page.
- After submission, you will receive an acknowledgement email confirming receipt of your entry.
- Once your entry is submitted, you will be responsible for paying the entry fee. The MARKETECH APAC Team will send an invoice with payment details for bank transfers and a payment link for credit/debit card payments. Please finalise your payment before the judging process begins. Entries are considered pending until payment is made in full. If payment is not received by the final entry deadline, entries will not proceed to the judging stage. All payments are final. Any ineligible or withdrawn entries are non-refundable.
Thank you for exploring into the entry process for the Marketing Technology Awards 2025. We eagerly anticipate receiving your submissions and witnessing the groundbreaking advancements in marketing technology.
ELIGIBILITY
All categories are open to tech organisations, brands, and individuals involved in marketing and marketing technology and are based in the Asia Pacific region.
| SOUTH EAST ASIA | SOUTH ASIA | EAST ASIA | ANZ |
|---|---|---|---|
| Cambodia | Afghanistan | China | Australia |
| Indonesia | Bangladesh | HongKong | New Zealand |
| Lao | Bhutan | Japan | |
| Malaysia | India | Mongolia | |
| Myanmar | Nepal | North Korea | |
| Philippines | Pakistan | South Korea | |
| Singapore | Sri Lanka | Taiwan | |
| Thailand | |||
| Vietnam |
All entries must focus on marketing and marketing technology initiatives such as campaigns, MarTech implementation, or MarTech development. These initiatives should exclusively cover the period from 1 January 2024 to 31 December 2024, ensuring that only achievements and efforts within this specified timeframe are considered for evaluation.
Entries can be submitted by brands, tech organisations, and/or agencies and have the flexibility to feature identical initiatives in multiple entries. Nevertheless, if submitting multiple entries, it is essential to customise each submission appropriately, explicitly illustrating how the campaign aligns with the specific category in question. Each entry requires separate submissions and entry fee.
Judging Criteria
Brand Collaboration Categories
■ Objective- 10% (Max. 500 words)
Describe the overall objective of the campaign, project or initiative. What were the key goals, challenges, and aspirations that the campaign or marketing initiative aimed to address or achieve?
■ Tech Selection Process- 10% (Max. 500 words)
Detail the process of selecting marketing technology for the campaign or project. How were technologies chosen? Were there specific criteria or considerations, and how did the chosen tech align with the campaign or project’s objectives? How did the organisation secure internal support to realise the plans?
■ Tech Implementation- 30% (Max. 500 words)
Outline the steps taken to implement the selected technologies for the campaign or project. Describe the collaborative efforts involved in integrating the tech into existing systems or processes. Highlight any challenges overcome during implementation and the insights gained by your organisation from these experiences. Mention the different departments involved in the implementation process and how the team takes charge of the entire project.
■ Results- 50% (Max. 500 words)
Share the measurable outcomes and results achieved through the brand collaboration campaign, project or initiative. Include relevant metrics, performance indicators, or success stories that demonstrate the impact of the campaign or project on both the brand and the tech company. How did the collaboration contribute to achieving the overall objective?
MarTech Categories
■ Tech Capabilities- 25% (Max. 500 Words)
Describe your current tech capabilities. How are these capabilities helping organisations meet their objectives? You may include existing capabilities before the eligibility period that are greatly benefiting your clients.
■ Innovation- 30% (Max. 500 words)
Highlight the innovative aspects of the MarTech solution. How does it demonstrate creativity, originality, or advancements in the marketing technology landscape? Provide specific examples of innovative features or approaches.
■ Case Studies- 45%
(3 case studies, 15% each, maximum of 1,000 words per case study)
The jurors will score each case study based on the following criteria:
(1) Client Objective – Discuss the specific goals and objectives outlined by the client. How important is meeting the objectives of the client and the overall business organisation?
(2) Strategy – How was the chosen strategy/strategies developed? Describe the strategic framework you adopted or created to address the client’s objectives. How did you ensure alignment between the strategy/strategies and the client’s overarching goals?
(3) Results – What were the specific outcomes and achievements resulting from the execution of the strategy? Provide evidence through relevant metrics, testimonials, or case-specific data. How did you evaluate the effectiveness of the strategy in meeting the client’s objectives?
Industry Leaders Categories
■ Business Contributions- 40% (Max. 500 words)
Detail the candidate’s projects, initiatives, or campaigns wherein they have introduced or implemented a MarTech Solution. Highlight the tangible business growth and success resulting from the candidate’s adept embrace of the MarTech Solution.
■ Leadership- 40% (Max. 500 words)
Explain the candidate’s leadership quality in driving the strategic use of technology to optimise marketing efforts, improve efficiency, and achieve business goals. Detail how the candidate actively promotes the use and adoption of marketing technology within the organisation, emphasising its benefits and impact on business outcomes.
■ Industry Influence- 20% (Max. 500 words)
Explain the candidate’s influence and presence within the marketing industry. Describe their contributions to advancing the field, thought leadership, and participation in industry-related initiatives. Highlight any specific projects/contributions that have positioned the candidate as an influential figure in the marketing landscape.
■ Business Contributions- 40% (Max. 500 Words)
Describe the candidate’s significant business contributions, technological innovations, and impact on the organisation’s overall success. Highlight specific projects, initiatives, or strategies led by the candidate that have resulted in measurable business growth and success.
■ Leadership- 40% (Max. 500 words)
Discuss the candidate’s leadership qualities and their impact on the technology team and the organisation as a whole. Provide examples of how the candidate has demonstrated effective leadership, fostered innovation, and inspired teams to achieve exceptional results in the ever-evolving landscape of marketing technology.
■ Industry Influence- 20% (Max. 500 words)
Explain the candidate’s influence and presence within the marketing technology industry. Describe their contributions to advancing technological trends, thought leadership, and participation in industry-related initiatives. Highlight any specific initiatives that have positioned the candidate as an influential figure in shaping the future of marketing technology.
■ Business Contributions- 40% (Max. 500 words)
Describe the agency leader’s impact on the organisation’s business growth and success. Highlight specific campaigns or strategies implemented by the candidate that have resulted in measurable business improvements and success.
■ Leadership- 40% (Max. 500 words)
Discuss the candidate’s leadership qualities and their impact on the organisation as a whole. Detail the candidate’s efforts in establishing and guiding high-performing teams while advocating for the utilisation and integration of marketing technology within the organisation.
■ Industry Influence- 20% (Max. 500 words)
Explain the candidate’s influence and presence within the marketing technology industry. Describe their contributions to advancing technological trends, thought leadership, and participation in industry-related initiatives. Highlight any specific initiatives that have positioned the candidate as an influential figure in shaping the future of marketing technology.
■ Business Contributions- 40% (Max. 500 words)
Describe the candidate’s significant contributions to business solutions and technological innovations that have positively impacted the organisation. Highlight specific projects, implementations, or strategies led by the candidate that have resulted in measurable business improvements and success.
■ Leadership- 40% (Max. 500 words)
Discuss the candidate’s leadership qualities and their impact on the solutions and technology teams, as well as the organisation as a whole. Provide examples of how the candidate has demonstrated effective leadership, fostered collaboration, and inspired teams to achieve outstanding results in the rapidly evolving landscape of marketing technology solutions.
■ Industry Influence- 20% (Max. 500 words)
Explain the candidate’s influence and presence within the marketing technology solutions industry. Describe their contributions to advancing technological trends, thought leadership, and participation in industry events. Highlight any specific initiatives that have positioned the candidate as an influential figure in shaping the future of marketing technology solutions.
■ Business Contributions- 40% (Max. 500 words)
Describe the candidate’s significant contributions to business growth and success through sales initiatives. Highlight specific strategies, campaigns, or sales efforts led by the candidate that have resulted in measurable revenue increases and positive business outcomes.
■ Leadership- 40% (Max. 500 words)
Discuss the candidate’s leadership qualities and their impact on the sales team and the organisation as a whole. Provide examples of how the candidate has demonstrated effective leadership, fostered a high-performing sales culture, and inspired teams to achieve exceptional results in the dynamic field of marketing technology sales.
■ Industry Influence- 20% (Max. 500 words)
Explain the candidate’s influence and presence within the marketing industry. Describe their contributions to advancing sales strategies, thought leadership, and participation in industry events. Highlight any specific initiatives that have positioned the candidate as an influential figure in shaping the future of marketing technology.
■ Business Contributions- 40% (Max. 500 words)
Describe the candidate’s significant contributions to business growth and success. Highlight specific campaigns, strategies, or marketing efforts led by the candidate that have resulted in measurable impact, increased brand visibility, and positive business outcomes.
■ Leadership- 40% (Max. 500 words)
Discuss the candidate’s leadership qualities and their impact on the marketing team and the organisation as a whole. Provide examples of how the candidate has demonstrated effective leadership, fostered a culture of innovation, and inspired teams to achieve exceptional results in the ever-evolving landscape of marketing technology.
■ Industry Influence- 20% (Max. 500 words)
Explain the candidate’s influence and presence within the marketing technology industry. Describe their contributions to advancing marketing strategies in the tech sector, thought leadership, and participation in industry related initiatives. Highlight any specific initiatives that have positioned the candidate as an influential figure in shaping the future of marketing technology.
Team Categories
■ Team Culture- 30% (Max. 500 words)
Describe the team’s culture and collaboration within the marketing department. Highlight initiatives, practises, or values that contribute to a positive and innovative team environment. Provide concrete instances of how the team nurtures creativity, communication, and a supportive atmosphere to drive success in the ever-evolving landscape of marketing technology.
■ Business Innovation- 30% (Max. 500 words)
Outline the team’s contributions to business innovation within the marketing domain. Provide details on campaigns, strategies, or initiatives that showcase the team’s creativity, adaptability, and ability to implement innovative marketing solutions that have positively impacted the organisation.
■ Team Performance- 40% (Max. 500 words)
Discuss the team’s overall performance and impact on the organisation’s success. Highlight key performance metrics, achievements, and successful outcomes resulting from the team’s collaborative efforts. Provide evidence of the team’s ability to meet or exceed goals and contribute to the overall success of marketing initiatives.
■ Team Culture- 30% (Max. 500 words)
Describe the tech team’s culture and collaboration within the technology and marketing department. Highlight initiatives, practises, or values that contribute to a positive and innovative team environment. Share specific examples of how the team fosters communication, knowledge sharing, and a supportive atmosphere to drive success in the ever-evolving landscape of marketing technology.
■ Business Innovation- 30% (Max. 500 words)
Outline the tech team’s contributions to business innovation within the marketing technology domain. Provide details on projects, technologies, or initiatives that showcase the team’s creativity, adaptability, and ability to implement innovative solutions that have positively impacted the organisation.
■ Team Performance- 40% (Max. 500 words)
Discuss the team’s overall ability to design scalable and efficient technological solutions. What notable accomplishments have contributed to the team’s success which resulted in overall business success? Highlight key performance metrics, achievements, and successful outcomes of the Tech Team.
■ Team Culture- 30% (Max. 500 words)
Describe the Tech Commercial Team’s communication strategies, emphasising openness and effectiveness. Provide examples of successful communication practises. Additionally, outline the core values that unify the team and illustrate how these values guide daily operations, decision-making, and interactions.
■ Business Innovation- 30% (Max. 500 words)
Detail specific innovative projects by the Tech Commercial Team in marketing technology. Highlight key features that distinguish these projects. Explain how the team’s innovation positively impacted the organisation’s overall success, including measurable outcomes or key performance indicators.
■ Team Performance- 40% (Max. 500 words)
Share specific measurable results or key performance indicators that reflect the team’s outstanding performance. This could include revenue growth, increased efficiency, or other relevant metrics.
■ Team Culture- 30% (Max. 500 words)
Describe how the Tech Customer Success Team has cultivated a positive and customer-centric team culture. Consider factors such as collaboration, empathy, and responsiveness.
■ Business Innovation- 30% (Max. 500 words)
Outline the team’s contributions to business innovation within the marketing domain. Provide details on campaigns, strategies, or initiatives that showcase the team’s creativity, adaptability, and ability to implement innovative marketing solutions that have positively impacted the organisation.
■ Team Performance- 40% (Max. 500 words)
Demonstrate the Tech Customer Success Team’s exceptional performance in achieving and exceeding customer-related goals. Provide measurable results, customer satisfaction metrics, or key performance indicators that emphasise the team’s effectiveness and positive impact on the organisation.
■ Team Culture- 30% (Max. 500 words)
Describe how the MarTech Product Innovation Team has fostered a collaborative and innovative team culture. Discuss aspects such as creativity, cross-functional collaboration, and a shared commitment to produce innovative products that meet or exceed the market’s demand.
■ Business Innovation- 30% (Max. 500 words)
Outline the product innovation team’s contributions to business innovation within the marketing technology domain. Provide details on new products, features, or initiatives that showcase the team’s creativity, adaptability, and ability to implement innovative solutions that have positively impacted the organisation.
■ Team Performance- 40% (Max. 500 words)
Discuss the product innovation team’s overall performance and impact on the organisation’s success. Highlight key performance metrics, achievements, and successful outcomes resulting from the team’s collaborative efforts. Provide evidence of the team’s ability to meet or exceed goals and contribute to the overall success of product innovation initiatives.
ENTRY SUBMISSION FORM
2024 FINALISTS
Brand COLLABORATION categories
Organisation: Fisherman’s Friend
Campaign Name: Fisherman’s Friend drives 76% lift in brand awareness and 99% confidence rating with BVOD
Agency: Havas Media Network Australia
Tech Partner: Quantcast
Organisation: FoodPanda
Campaign Name: FoodPanda MINE Raffle – Teads Neurons Study
Tech Partner: Teads
Organisation: Global Creatures
Campaign Name: Melbourne Return season of Moulin Rouge! The Musical achieves phenomenal advertising efficiency, reach and revenue with AI-powered programmatic strategy.
Agency: ACMN
Tech Partner: Quantcast
Organisation: Reckitt
Campaign Name: Dettol – Fall Ill Less Often
Agency: Publicis
Tech Partner: Automated Creative
Organisation: Samsung Indonesia
Campaign Name: Sentiment Powered Targeting Drives Superior Results
Agency: Mindshare Indonesia
Tech Partner: Integral Ad Science (IAS)
Organisation: Club Med
Campaign Name: Content Creation on Steroids
Agency: SearchGuru
Tech Partner: Bannerflow
Organisation: Air India Express
Campaign Name: Air India Express achieves 70X ROI with Netcore
Tech Partner: Netcore Cloud
Organisation: Asian Paints
Campaign Name: Asian paint boosts Conversions by 37% and reduces Costs by 15% with Netcore cloud
Tech Partner: Netcore Cloud
Organisation: Globe Telecom, Inc.
Campaign Name: GLOBE KMMUNITYPH BLACKPINK WORLD TOUR [BORN PINK]
Tech Partner: ARROW and Comarch
Organisation: Natural Signature
Campaign Name: SleekFlow Customer Success Story
Tech Partner: SleekFlow
Organisation: Avida Land Corp.
Campaign Name: Lead Launch Initiative
Tech Partner: HubSpot and Facebook
Organisation: Shriram Finance
Campaign Name: Shriram Finance achieves 81X ROI with Netcore’s automation
Tech Partner: Netcore Cloud
Organisation: Sentosa Development Corporation
Campaign Name: Revolutionizing Guest Insights: Sentosa Development Corporation’s CRM Transformation Journey
Agency: Aquient
Tech Partner: Salesforce
Organisation: Christie’s
Campaign Name: AuctionIQ Digital Hub
Agency: Assembly
Tech Partner: Assembly STAGE
Organisation: Danone Indonesia – Specialized Nutrition (Bebeclub)
Campaign Name: Transforming Bebelac Consumer Insights into Strategic Growth
Agency: Eyden Indonesia
Tech Partner: Google Analytics, Google Search Console, SEMRUSH, Ahrefs
Organisation: Kaspersky Lab
Campaign Name: A Game-Changing Solution When Planning In Uncertain Times
Agency: JOLT Digital
Tech Partner: JOLT J-CAL and GWI
Organisation: Avida Land Corp.
Campaign Name: Leads Nurturing Initiative
Tech Partner: HubSpot
Organisation: Cleartrip
Campaign Name: Revolutionizing Customer Interactions with AMP Emails
Tech Partner: Netcore Cloud
Organisation: FedEx AMEA
Campaign Name: “Always-On” Customer Lifecycle Marketing Campaigns
Tech Partner: Salesforce Asia Pacific
Organisation: Unstop
Campaign Name: Revolutionizing Customer Interactions with AMP Emails
Tech Partner: Netcore Cloud
Organisation: Ariston Indonesia
Campaign Name: Ariston For Your Vacation Campaign Wins Indonesia’s Heart With Comedy #AristonFYV
Agency: Leverate Group
Tech Partner: Meta, TikTok, Spotify and YouTube
Organisation: Glico Philippines
Campaign Name: Pocky Cha11enge
Agency: Dentsu X Philippines
Tech Partner: TikTok
Organisation: London Weight Management
Campaign Name: London Weight Management’s Private & Limited Giveaways
Agency: X10 Media
Tech Partner: Leadgram
Organisation: Bank of the Philippine Islands
Campaign Name: BPI’s AI-powered customer journeys and interactions
Tech Partner: IBM Philippines and Salesforce, Inc.
Organisation: Fisherman’s Friend
Campaign Name: Fisherman’s Friend drives 76% lift in brand awareness and 99% confidence rating with BVOD
Agency: Havas Media Network Australia
Tech Partner: Quantcast
Organisation: Global Creatures
Campaign Name: Melbourne Return season of Moulin Rouge! The Musical achieves phenomenal advertising efficiency, reach and revenue with AI-powered programmatic solution
Agency: ACMN
Tech Partner: Quantcast
Organisation: Globe Telecom, Inc.
Campaign Name: Next Best Offer (NBO)
Tech Partner: Amazon Web Services (AWS)
Organisation: TM Technology Services Sdn Bhd
Campaign Name: Unifi 0% Geram, 100% Ngam
Agency: VML Malaysia
Tech Partner: WPP Open
Organisation: Avida Land Corp.
Campaign Name: Lead Streamline Initiative
Tech Partner: HubSpot
Organisation: Bank of the Philippine Islands
Campaign Name: Leveraging technology in advancing automation to hyper-personalized client journeys
Tech Partner: IBM Philippines and Salesforce, Inc.
Organisation: Big Haat
Campaign Name: Transforming Agri-Marketing with MarTech
Tech Partner: Netcore Cloud
Organisation: PermataBank
Campaign Name: The Savings Symphony: Crafting Success through Audience Experimentation
Agency: Leverate Group
Tech Partner: Meta Ads, Google Ads, DV360 & AppsFlyer
Organisation: Plum
Campaign Name: Plum Goodness gains 12.5X ROI via WhatsApp, 4.5X via Web Pop-ups
Tech Partner: Netcore Cloud
Organisation: TVS Credit
Campaign Name: Boosted engagement and leads with Netcore’s AI-driven marketing
Tech Partner: Netcore Cloud
Organisation: Wall’s Ice Cream’s AI-Powered Ramadan Greeting Cards Bring Sweet Delight to Indonesian Consumers
Campaign Name: Unilever Indonesia
Agency: Mindshare Indonesia
Tech Partner: Digital Turbine Inc
Organisation: Danone Indonesia – Specialized Nutrition (Bebeclub)
Campaign Name: Become the Expert in Digestive Health to Attract Quality Users
Agency: Eyden Indonesia
Tech Partner: SEMrush
Organisation: Danone Indonesia – Specialized Nutrition (Nutriclub)
Campaign Name: Attracting New User through Accompany Moms Journey with Educational Content
Agency: Eyden Indonesia
Tech Partner: SEMrush
Organisation: Danone Indonesia – Specialized Nutrition (SGM – Generasi Maju)
Campaign Name: Cultivating Organic User: Turning Visitor into Member
Agency: Eyden Indonesia
Tech Partner: SEMrush
Organisation: Pretti5
Campaign Name: NP Digital Unlocking SEO Success with Ubersuggest
Agency: NP Digital Hong Kong
Tech Partner: Ubersuggest
MARTECH CATEGORIES
Organisation: Criteo
Organisation: Kargo
Organisation: OpenX
Organisation: Quantcast
Organisation: StackAdapt
Organisation: Yahoo
Organisation: CleverTap
Organisation: MoEngage Inc.
Organisation: Netcore Cloud
Organisation: Rewardz
Organisation: SleekFlow
Organisation: Gupshup Technologies
Organisation: Rewardz
Organisation: Qualtrics
Organisation: AlikeAudience
Organisation: Adjust
Organisation: Vase.ai
Organisation: Visual Intelligence Creator, powered by VML Malaysia
Organisation: Netcore Cloud
Organisation: AnyMind Group
Organisation: Narrators
Organisation: Vamp
Organisation: AlikeAudience
Organisation: Netcore Cloud
Organisation: Visual Intelligence Creator, powered by VML Malaysia
Organisation: impact.com
Organisation: Netcore Cloud
Organisation: AlikeAudience
Organisation: Netcore Cloud
Organisation: Trackier
Organisation: Criteo
Organisation: Meltwater Asia Pacific
INDUSTRY LEADERS CATEGORIES
Organisation: 2GO
Candidate: Blessie L. Cruz
Job Title: Vice President, Business Unit Head – 2GO Retail
Organisation: Danone
Candidate: Planius Simanullang
Job Title: Digital Transformation Director
Organisation: GXS Bank
Candidate: Ju Han Lian
Job Title: Chief Marketing Officer
Organisation: Union Bank of the Philippines
Candidate: Albert Raymond C Cuadrante
Job Title: Chief Marketing Officer
Organisation: Mindshare BD
Candidate: Shabab Sabbir
Job Title: Assistant Director, Digital
Organisation: Quantcast
Candidate: Sonal Patel
Job Title: Vice President, APAC
Organisation: Rodeo
Candidate: Valens Subramaniam
Job Title: CEO/Founder
Organisation: SleekFlow
Candidate: Asnawi Jufrie
Job Title: VP & General Manager (SEA)
Organisation: Teads
Candidate: Emmanuel Fischmeister
Job Title: Senior Vice President of Business Development
TEAM CATEGORIES
Organisation: FedEx Asia Pacific
Organisation: GXS Bank
Organisation: Union Bank of the Philippines
Organisation: FedEx
Organisation: Quantcast
Organisation: Rewardz
Organisation: Quantcast
Organisation: Rewardz
Organisation: Try and Review Pte. Ltd.
Organisation: OpenX
Organisation: Rodeo
2024 WINNERS
Marketing Technology Awards 2024
Grand Prix
Eyden Indonesia
Agency of the Year
Netcore Cloud
MarTech of the Year
Danone
Brand of the Year
BRAND COLLABORATION CATEGORIES
Gold
Organisation: Reckitt
Campaign Name: Dettol – Fall Ill Less Often
Agency: Publicis
Tech Partner: Automated Creative
Silver
Organisation: Fisherman’s Friend
Campaign Name: Fisherman’s Friend drives 76% lift in brand awareness and 99% confidence rating with BVOD
Agency: Havas Media Network Australia
Tech Partner: Quantcast
Bronze
Organisation: FoodPanda
Campaign Name: FoodPanda MINE Raffle – Teads Neurons Study
Tech Partner: Teads
Silver
Organisation: Club Med
Campaign Name: Content Creation on Steroids
Agency: SearchGuru
Tech Partner: Bannerflow
Gold
Organisation: Asian Paints
Campaign Name: Asian paint boosts Conversions by 37% and reduces Costs by 15% with Netcore cloud
Tech Partner: Netcore Cloud
Silver
Organisation: Globe Telecom, Inc.
Campaign Name: GLOBE KMMUNITYPH BLACKPINK WORLD TOUR [BORN PINK]
Tech Partner: ARROW and Comarch
Bronze
Organisation: Natural Signature
Campaign Name: SleekFlow Customer Success Story
Tech Partner: SleekFlow
Bronze
Organisation: Shriram Finance
Campaign Name: Shriram Finance achieves 81X ROI with Netcore’s automation
Tech Partner: Netcore Cloud
Silver
Organisation: Sentosa Development Corporation
Campaign Name: Revolutionizing Guest Insights: Sentosa Development Corporation’s CRM Transformation Journey
Agency: Aquient
Tech Partner: Salesforce
Gold
Organisation: Christie’s
Campaign Name: AuctionIQ Digital Hub
Agency: Assembly
Tech Partner: Assembly STAGE
Silver
Organisation: Kaspersky Lab
Campaign Name: A Game-Changing Solution When Planning In Uncertain Times
Agency: JOLT Digital
Tech Partner: JOLT J-CAL and GWI
Bronze
Organisation: Danone Indonesia – Specialized Nutrition (Bebeclub)
Campaign Name: Transforming Bebelac Consumer Insights into Strategic Growth
Agency: Eyden Indonesia
Tech Partner: Google Analytics, Google Search Console, SEMRUSH, Ahrefs
Gold
Organisation: Unstop
Campaign Name: Revolutionizing Customer Interactions with AMP Emails
Tech Partner: Netcore Cloud
Silver
Organisation: FedEx AMEA
Campaign Name: “Always-On” Customer Lifecycle Marketing Campaigns
Tech Partner: Salesforce Asia Pacific
Bronze
Organisation: Cleartrip
Campaign Name: Revolutionizing Customer Interactions with AMP Emails
Tech Partner: Netcore Cloud
Gold
Organisation: Ariston Indonesia
Campaign Name: Ariston For Your Vacation Campaign Wins Indonesia’s Heart With Comedy #AristonFYV
Agency: Leverate Group
Tech Partner: Meta, TikTok, Spotify and YouTube
Silver
Organisation: Glico Philippines
Campaign Name: Pocky Cha11enge
Agency: Dentsu X Philippines, Dentsu Creative Philippines
Tech Partner: TikTok
Bronze
Organisation: London Weight Management
Campaign Name: London Weight Management’s Private & Limited Giveaways
Agency: X10 Media
Tech Partner: Leadgram
Gold
Organisation: Globe Telecom, Inc.
Campaign Name: Next Best Offer (NBO)
Tech Partner: Amazon Web Services (AWS)
Silver
Organisation: Bank of the Philippine Islands
Campaign Name: BPI’s AI-powered customer journeys and interactions
Tech Partner: IBM Philippines and Salesforce, Inc.
Bronze
Organisation: TM Technology Services Sdn Bhd
Campaign Name: Unifi 0% Geram, 100% Ngam
Agency: VML Malaysia
Tech Partner: WPP Open
Gold
Organisation: Big Haat
Campaign Name: Transforming Agri-Marketing with MarTech
Tech Partner: Netcore Cloud
Silver
Organisation: Avida Land Corp.
Campaign Name: Lead Streamline Initiative
Tech Partner: Hubspot and Facebook
Bronze
Organisation: Bank of the Philippine Islands
Campaign Name: Leveraging technology in advancing automation to hyper-personalized client journeys
Tech Partner: IBM Philippines and Salesforce
Gold
Organisation: Unilever Indonesia
Campaign Name: Wall’s Ice Cream’s AI-Powered Ramadan Greeting Cards Bring Sweet Delight to Indonesian Consumers
Agency: Mindshare Indonesia
Tech Partner: Digital Turbine Inc.
Silver
Organisation: Plum
Campaign Name: Plum Goodness gains 12.5X ROI via WhatsApp, 4.5X via Web Pop-ups
Tech Partner: Netcore Cloud
Bronze
Organisation: TVS Credit
Campaign Name: Boosted engagement and leads with Netcore’s AI-driven marketing
Tech Partner: Netcore Cloud
Gold
Organisation: Danone Indonesia – Specialized Nutrition (Bebeclub)
Campaign Name: Become the Expert in Digestive Health to Attract Quality Users
Agency: Eyden Indonesia
Tech Partner: SEMrush
Silver
Organisation: Danone Indonesia – Specialized Nutrition (SGM – Generasi Maju)
Campaign Name: Cultivating Organic User: Turning Visitor into Member
Agency: Eyden Indonesia
Tech Partner: SEMrush
Bronze
Organisation: Pretti5
Campaign Name: NP Digital Unlocking SEO Success with Ubersuggest
Agency: NP Digital Hong Kong
Tech Partner: Ubersuggest
MARTECH CATEGORIES
Gold
Organisation: Yahoo
Silver
Organisation: StackAdapt
Bronze
Organisation: Kargo
Bronze
Organisation: AlikeAudience
Gold
Organisation: Rewardz
Silver
Organisation: SleekFlow
Bronze
Organisation: CleverTap
Gold
Organisation: Qualtrics
Silver
Organisation: Gupshup Technologies
Bronze
Organisation: Rewardz
Gold
Organisation: Visual Intelligence Creator, powered by VML MY
Silver
Organisation: Adjust
Bronze
Organisation: Vase.ai
Gold
Organisation: Netcore Cloud
Gold
Organisation: AnyMind Group
Silver
Organisation: Narrators
Bronze
Organisation: Vamp
Gold
Organisation: impact.com
Silver
Organisation: Netcore Cloud
Gold
Organisation: Visual Intelligence Creator, powered by VML MY
Silver
Organisation: Netcore Cloud
Bronze
Organisation: AlikeAudience
Gold
Organisation: Netcore Cloud
Silver
Organisation: Trackier
Bronze
Organisation: AlikeAudience
Bronze
Organisation: Criteo
Bronze
Organisation: Meltwater Asia Pacific
INDUSTRY LEADERS CATEGORIES
Gold
Organisation: Danone
Candidate: Planius Simanullang
Silver
Organisation: GXS Bank
Candidate: Ju Han Lian
Bronze
Organisation: Union Bank of the Philippines
Candidate: Albert Raymond C Cuadrante
Gold
Organisation: Quantcast
Candidate: Sonal Patel
Silver
Organisation: SleekFlow
Candidate: Asnawi Jufrie
Bronze
Organisation: Teads
Candidate: Emmanuel Fischmeister
Bronze
Organisation: Mindshare Bangladesh
Candidate: Shabab Sabbir
TEAM CATEGORIES
Gold
Organisation: Union Bank of the Philippines
Silver
Organisation: FedEx
Bronze
Organisation: GXS Bank
Gold
Organisation: Quantcast
Silver
Organisation: Rewardz
Bronze
Organisation: Try and Review Pte. Ltd.
Bronze
Organisation: FedEx Asia Pacific
Gold
Organisation: Quantcast
Bronze
Organisation: Rewardz
Bronze
Organisation: OpenX
TABLE PACKAGES
The Marketing Technology Awards 2024 ceremony presents a unique opportunity for industry leaders and organisations to come together and celebrate the role of tech in the marketing industry. Don’t miss out on this unforgettable night with table booking options available for your teams!
Table positions are allocated in the order in which payment is received, so to achieve a prime position near the stage, early booking is advised.
FULL TABLE (10 seats)
US$ 2600
HALF TABLE (5 seats)
US$ 1400
ONE SEAT
US$ 300
If you want to amplify your achievement at Marketing Technology Awards 2024, MARKETECH APAC Team offers table packages
which includes content, interviews, and case studies. To know more, contact our Sales Team at [email protected].
Finalise the table reservations and make the corresponding payment with the MARKETECH APAC Team until 25 October 2024.
Tables are not confirmed until payment has been cleared and an acknowledgment has been issued by the MARKETECH APAC Team.
For more information, please feel free to contact us on [email protected]
TROPHY DUPLICATE
Winners who wish to receive an extra copy of the trophy(ies) should fill-out the form. The following trophy fee apply, but not customs and shipping,recipient is responsible for paying all shipping and customs.
WINNERS TROPHY
US$ 200
The requester will assume responsibility for the shipping process and all associated courier fees, encompassing any extra expenses due to address modifications or incorrect addresses provided. If the parcel returns to the Philippines for another delivery attempt, you will incur the entire delivery cost once again.
Deadline to order duplicate Trophies: October 31, 2024.
Orders may take 8 weeks to be produced.
If you have any questions regarding your trophy order, please contact
Ivy Alamo at [email protected].
Connect with MARKETECH APAC Team
GET IN TOUCH
General Contact
Nominations
Chris Cariaga
Awards Project Manager
Sponsorships
Joven Barcenas
Founder & CEO
Judging Opportunities
Anna Mamaid
Awards Program Executive
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.
Office
14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines
Contact Number
+63 917 319 5762
quick links
OTHER EVENTS
Marketing Technology Awards is brought to you by MARKETECH APAC. © 2025 MARKETECH APAC. All rights reserved.
Simon Dale
Vice President & Managing Director, Southeast Asia & Korea
Adobe
A respected leader in the industry, Simon has over three decades of professional experience...