MARKETECH APAC kicks off ‘E-Commerce Marketing Series’ in Malaysia, sparking discussion on the future of e-commerce
TBWA\Media Arts Lab Singapore on connecting through comedy for Apple’s Hari Raya campaign in MY
Top Story: Coca-Cola on portraying festive magic, personal bonding moments in Lunar New Year campaign
Top marketing leaders in APAC join first line up of jury panel for MARKETECH APAC’s Marketing Technology Awards 2024
Chat platforms are the next step in omnichannel marketing: how can marketers utilise them effectively?
Trending
Oyie Pingol on recent Jollibee Group of Companies’ appointment, what’s next for the QSR industry this 2024
Sentosa Development Corporation retains GOVT Singapore as creative and digital agency partner
Greenpark announces multiple appointments to its APAC leadership team
Partner Articles
What’s NEXT: The programmatic supply chain for 2024
It’s time to activate your new programmatic supply chain
The 7-week travel campaign: How AirAsia tapped programmatic DOOH to encourage travel during peak season
Recent Articles
- MARKETECH APAC kicks off ‘E-Commerce Marketing Series’ in Malaysia, sparking discussion on the future of e-commerceby Brandon Yulolo
- Tilt appoints Karn Singh as new group creative director, announces new technology partnershipsby Gian Japsay
- TBWA\Media Arts Lab Singapore on connecting through comedy for Apple’s Hari Raya campaign in MYby Aliza Carmona
- Gulf Oil puts the spotlight on the fans in latest campaign with cricket team Chennai Super Kingsby Brandon Yulolo
- Robert Gaxiola on co-founding PLAYBOOK XP, insights on marketing challenges and opportunities in the APAC gaming sceneby Teddy Cambosa
- Zefr, IPG Mediabrands team up to develop brand safety initiatives to detect disinformation onlineby Gian Japsay
Marketing
MARKETECH APAC kicks off ‘E-Commerce Marketing Series’ in Malaysia, sparking discussion on the future of e-commerce
Tilt appoints Karn Singh as new group creative director, announces new technology partnerships
TBWA\Media Arts Lab Singapore on connecting through comedy for Apple’s Hari Raya campaign in MY
Gulf Oil puts the spotlight on the fans in latest campaign with cricket team Chennai Super Kings
Robert Gaxiola on co-founding PLAYBOOK XP, insights on marketing challenges and opportunities in the APAC gaming scene
LUX celebrates 100th anniversary by empowering Chinese women through new inclusive identities
Technology
OpenAI opens first office in Asia at Tokyo, introduces GPT-4 custom model for Japanese language
EYE Indonesia taps Broadsign to reimagine regional OOH offering
Hoppr taps Magnite as first programmatic partner in SG, to offer access to ultra-premium TV inventory for advertisers
How to unleash ‘martech magic’ with generative AI and clean data
Why automatic content recognition is transforming TV advertising
Vonage launches advanced AI-powered assistance to boost conversational commerce offerings
Platforms
Zefr, IPG Mediabrands team up to develop brand safety initiatives to detect disinformation online
Wootag partners with Lemma to unlock personalised campaign potential across CTV, DOOH platforms
YouTube, SG’s Ministry of Home Affairs taps local YouTuber Naomi Neo on creating awareness campaign to combat scams
IAS expands brand safety and suitability product to combat misinformation on Facebook, Instagram
IAS further improves its brand safety with new category exclusion and vertical sensitivity segments for TikTok
Zefr enhances brand safety measures on TikTok with advanced controls for global advertisers
SME
GrabAds’ marketing platform now available on mobile to boost sales for SMEs in SEA
Martech firm OpenMinds Group collaborates with Asia Pacific University to launch student-led creative service
EnterpriseSG, IMDA launch GenAI sandbox dedicated for SMEs
PLDT and Smart partner with PPSA to provide digital upskilling initiatives for Filipino coops and MSMEs
Khazanah, CGC Digital empower MSMEs’ financial accessibility with Funding Societies investment
WorldFirst empowers SMEs with e-commerce digital finance solutions in Southeast Asia
Tune in to
MARKETECH APAC Podcast
Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!
Southeast Asia
MARKETECH APAC kicks off ‘E-Commerce Marketing Series’ in Malaysia, sparking discussion on the future of e-commerce
Tilt appoints Karn Singh as new group creative director, announces new technology partnerships
TBWA\Media Arts Lab Singapore on connecting through comedy for Apple’s Hari Raya campaign in MY
Top Story: Coca-Cola on portraying festive magic, personal bonding moments in Lunar New Year campaign
East Asia
LUX celebrates 100th anniversary by empowering Chinese women through new inclusive identities
OpenAI opens first office in Asia at Tokyo, introduces GPT-4 custom model for Japanese language
Igor Lau appointed as chief customer officer at Mox Bank
Sephora appoints Xia Ding as new managing director for Greater China
ANZ
Pepsi refreshes fashion classics with launch of AI-first capsule collection via Special PR
a2 Milk shows Aussies that ‘only a2 will do’ in new brand campaign with BMF
Think HQ announces new strategic positioning as ‘The Positive Change Agency’
Volkswagen AU teams up with DDB Sydney on developing audio deterrent for kangaroos; moving vehicle trials to commence
South Asia
Gulf Oil puts the spotlight on the fans in latest campaign with cricket team Chennai Super Kings
Sony Pictures Networks India to air all Formula E races as part of new three-year media deal
Samsung teams up with Cheil India on creating silent nook for book lovers as part of Galaxy Buds2 Pro promotion
Deoleo hands digital creative mandate to Digitas India
APAC
Robert Gaxiola on co-founding PLAYBOOK XP, insights on marketing challenges and opportunities in the APAC gaming scene
WE Communications appointed as PR and social media agency for four Sentosa Hotels
Top marketing leaders in APAC join first line up of jury panel for MARKETECH APAC’s Marketing Technology Awards 2024
Chat platforms are the next step in omnichannel marketing: how can marketers utilise them effectively?
Global
Zefr, IPG Mediabrands team up to develop brand safety initiatives to detect disinformation online
Wootag partners with Lemma to unlock personalised campaign potential across CTV, DOOH platforms
IAS expands brand safety and suitability product to combat misinformation on Facebook, Instagram
Canva announces acquisition of design platform Affinity
Subscribe to MARKETECH APAC YouTube Channel
Chirag Desai, Head of IT Digital Solutions, The Hong Kong Jockey Club
In our third episode of What’s NEXT 2023 Interview series, we sat with Chirag to talk about how the brand evolved throughout its digital experience journey.
Preetham Nadig, Head of Product & Engineering, Digital & Data Solutions, Zuellig Pharma
In our next instalment of the What’s NEXT 2023 Interview Series, Preetham shared Zuellig Pharma’s meaningful digital transformation journey amidst the pandemic.
JJ Eastwood, Managing Director, Carousell Media Group
In this episode of What’s NEXT 2023 Interview Series, JJ discussed the growth of CMG and the benefits of advertising on the many different channels available to marketers through retail media networks.
What’s NEXT 2023: Metaverse Marketing Activations in APAC Webinar
Exploring the metaverse and its vast opportunities, the webinar also welcomed some of the industry’s brightest minds from Accenture Song, HSBC, Talkwalker, and Virtue Worldwide to discuss the challenges, opportunities, what consumers are saying, and what’s NEXT in 2023 for metaverse marketing activations.