Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
Teddy Cambosa
Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
Marketing Featured APAC
Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
June 21, 2025
Teddy Cambosa
In total, APAC is bringing a total of 118 Lions back home, a significant increase from 93 from Cannes Lions 2024, but still falling short of Cannes Lions 2023’s 123. India brought the most Lions home at...
Agency Leadership Decoded: UM Malaysia’s Sue-Anne Lim on rewriting advertising rules with heart and breakthrough thinking
Marketing Featured Southeast Asia
Agency Leadership Decoded: UM Malaysia’s Sue-Anne Lim on rewriting advertising rules with heart and breakthrough thinking
| June 19, 2025
By Teddy Cambosa
David Ko (RFI Asia)
Marketing Featured APAC
Agency Leadership Decoded: RFI Asia’s David Ko on future-proofing agency value  through mentorship, innovation, and AI readiness
| June 16, 2025
By Aliza Carmona
Omnichannel reimagined: SleekFlow empowers brands with free ‘AI-volution: Spark, Engage, Convert’ workshop
Marketing Featured Southeast Asia
Omnichannel reimagined: SleekFlow empowers brands with free ‘AI-volution: Spark, Engage, Convert’ workshop
| June 11, 2025
By Fatima Baduria
Joo Hwan Kim (Cheil Indonesia)
Marketing Featured Southeast Asia
Agency Leadership Decoded: Cheil Indonesia’s Joo Hwan Kim on creating connected experiences through cultural insight and integrated capabilities
| June 11, 2025
By Aliza Carmona
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MarketingEast Asia

1880 Hong Kong shutters operations just seven months after opening, citing cash flow issues

BY Aliza Carmona | June 2, 2025
AirAsia MOVE faces cease and desist order from Philippines’ CAB over fare violations
PlatformsSoutheast Asia

AirAsia MOVE faces cease and desist order from Philippines’ CAB over fare violations

BY Fatima Baduria | June 2, 2025
Wolfzhowl expands to SEA and AU; brings in Waheed Bidiwale, Jean Paul to leadership team
MarketingAPAC

Wolfzhowl expands to SEA and AU; brings in Waheed Bidiwale, Jean Paul to leadership team

BY Teddy Cambosa | May 23, 2025

Partner Articles

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MarketingPartnersAPAC

Content creation on steroids: How Club Med scaled production, maintained brand consistency, and boosted efficiency across 11 markets

BY MARKETECH APAC | May 14, 2025
Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
MarketingPartnersAPAC

Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets

BY MARKETECH APAC | February 4, 2025
Samsung on launching context-driven programmatic advertising for enhanced targeted results
MarketingPartnersSoutheast Asia

Samsung on launching context-driven programmatic advertising for enhanced targeted results

BY MARKETECH APAC | February 3, 2025

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Marketing

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Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
MarketingFeaturedAPAC

Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific

BY Teddy Cambosa | June 21, 2025
This year’s Cannes Lions has officially concluded, with Asia-Pacific showcasing a diverse number of campaigns across the region nabbing various awards from different categories–from film, industry craft, PR, and creative strategy. At the awards, Singapore's 'Vaseline Verified' nabbed a Titanium while 'The Best Place in the World to get Herpes' campaign from the Herpes Foundation...READ MORE
Nine overhauls streaming and broadcast division, introduces new leadership structure
MarketingANZ

Nine overhauls streaming and broadcast division, introduces new leadership structure

BY Teddy Cambosa | June 20, 2025
MarketingAPAC

Lacoste’s new campaign rewards fans for real-world and online brand interactions

BY Aliza Carmona | June 20, 2025
Communications consultancy Mutant opens Philippines office, expands Southeast Asia footprint
MarketingSoutheast Asia

Communications consultancy Mutant opens Philippines office, expands Southeast Asia footprint

BY Fatima Baduria | June 20, 2025
Hyundai Motor Malaysia to establish direct presence in MY as part of SEA expansion
MarketingSoutheast Asia

Hyundai Motor Malaysia to establish direct presence in MY as part of SEA expansion

BY Teddy Cambosa | June 20, 2025
MarketingAPAC

MediaDonuts now ‘Aleph’ across key Asian markets in strategic brand unification

BY Aliza Carmona | June 20, 2025

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Technology

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The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK
TechnologyEast Asia

The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK

BY Teddy Cambosa | June 20, 2025
Hong Kong – The Trade Desk has announced an expanded strategic partnership with HOY, a media platform operated by i-CABLE Communications Limited. As part of this collaboration, HOY will enable programmatic trading for its connected TV (CTV) advertising inventory through The Trade Desk.  The platform will also implement cutting-edge identity and access technologies, including Unified ID 2.0...READ MORE
Which industries lag on loyalty innovation–and how to turn tech limitation to opportunities
TechnologyAPAC

Which industries lag on loyalty innovation–and how to turn tech limitation to opportunities

BY Aaron Crowe | June 11, 2025
Amperity launches AI agent ‘Chuck Data’ for customer data engineering in Databricks
TechnologyGlobal

Amperity launches AI agent ‘Chuck Data’ for customer data engineering in Databricks

BY Teddy Cambosa | June 11, 2025
Australian brands struggle to harness martech and data amidst AI disruption
TechnologyANZ

Australian brands struggle to harness martech and data amidst AI disruption

BY Teddy Cambosa | June 4, 2025
Malaysia Airlines, Google deepen partnership to boost air travel through AI innovation
TechnologySoutheast Asia

Malaysia Airlines, Google deepen partnership to boost air travel through AI innovation

BY Teddy Cambosa | May 26, 2025
3Particle launches Malaysia’s first virtual production research and innovation centre
TechnologySoutheast Asia

3Particle launches Malaysia’s first virtual production research and innovation centre

BY Teddy Cambosa | May 20, 2025

Platforms

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Correlink launches shipping management e-commerce platform Shipperfy
PlatformsANZ

Correllink launches shipping management e-commerce platform Shipperfy

BY Teddy Cambosa | June 17, 2025
Australia – Correllink, a Sydney-based technology company, today announced the launch of its shipping management e-commerce platform Shipperfy, that consolidates order processing and shipping across multiple sales channels into a single interface. Shipperfy allows small and medium online retailers to manage orders from eBay, Amazon, Shopify and other marketplaces through one platform, eliminating the need...READ MORE
What's NEXT in Marketing: The rise in tailored media amidst declining trust, personalised content shift
PlatformsAPAC

What’s NEXT in Marketing: The rise in tailored media amidst declining trust, personalised content shift

BY Aditya Kilpady | June 17, 2025
PlatformsGlobal

Broadsign launches automated in-advance DOOH buying to streamline OOH transactions

BY Aliza Carmona | June 4, 2025
PlatformsSoutheast Asia

PH senate approves final reading for bill on MTRCB’s regulatory scope on online streaming platforms

BY Teddy Cambosa | June 3, 2025
PlatformsSoutheast Asia

VISION+, Indosat Ooredoo Hutchison partner to deliver premium digital content to Indonesian users

BY Aliza Carmona | June 3, 2025
AirAsia MOVE faces cease and desist order from Philippines’ CAB over fare violations
PlatformsSoutheast Asia

AirAsia MOVE faces cease and desist order from Philippines’ CAB over fare violations

BY Fatima Baduria | June 2, 2025

SME

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PUMM’s FAST continues movement momentum at Kota Kinabalu; focusing on policy and innovation
SMESoutheast Asia

PUMM’s FAST continues movement momentum at Kota Kinabalu; focusing on policy and innovation

BY Teddy Cambosa | June 16, 2025
Kuala Lumpur, Malaysia – Persatuan Usahawan Maju Malaysia’s (PUMM) Forward Asia Strategic Transformation (FAST) has continued its momentum in Kota Kinabalu, bringing together leaders from both public and private sectors. For this new engagement, FAST’s objective is to highlight how collaboration can protect the environment while scaling Malaysia’s economy and sustainability efforts in tandem. FAST...READ MORE
PUMM’s FAST movement makes latest stop at Penang, highlights importance of embedding AI, ESG to SME strategies
SMESoutheast Asia

PUMM’s FAST movement makes latest stop at Penang, highlights importance of embedding AI, ESG to SME strategies

BY Teddy Cambosa | May 28, 2025
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
SMESoutheast Asia

KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates

BY Teddy Cambosa | May 9, 2025
SMESoutheast Asia

Validus Group and Fintech Nation launch US$10m fund to boost SME financing in Thailand, Indonesia

BY Aliza Carmona | May 8, 2025
DTI, DOT ink partnership to bolster MSMEs, tourism in PH
SMESoutheast Asia

DTI, DOT ink partnership to bolster MSMEs, tourism in PH

BY Fatima Baduria | April 16, 2025
DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce
SMESoutheast Asia

DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce

BY Fatima Baduria | April 11, 2025

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MARKETECH APAC Podcast

Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!

Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising.
Listen to the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!
In this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation.
Our guest, Liam McCartan, APAC VP of Sales at StackAdapt, shares insights on how AI-powered tools enhance real-time bidding, optimise ad performance, and streamline cross-channel campaign management. We also discuss key trends shaping 2025, including AI-driven fraud prevention, hyper-personalised targeting, and workflow automation.

Southeast Asia

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Communications consultancy Mutant opens Philippines office, expands Southeast Asia footprint
MarketingSoutheast Asia

Communications consultancy Mutant opens Philippines office, expands Southeast Asia footprint

BY Fatima Baduria | June 20, 2025
Philippines –  Communications consultancy Mutant has launched its office in the Philippines. This move expands the agency’s regional footprint and sharpens its presence across Southeast Asia, marking a key milestone in its growth strategy.  Setting foot in the Philippines, Mutant aims to bring its strategic, creative, and results-driven communications approach to the market. Dev Atinaja...READ MORE
Hyundai Motor Malaysia to establish direct presence in MY as part of SEA expansion
MarketingSoutheast Asia

Hyundai Motor Malaysia to establish direct presence in MY as part of SEA expansion

BY Teddy Cambosa | June 20, 2025
AirAsia Media, Universal Pictures’ campaign takes flight for ‘How To Train Your Dragon’
MarketingSoutheast Asia

AirAsia Media, Universal Pictures’ campaign takes flight for ‘How To Train Your Dragon’

BY Fatima Baduria | June 20, 2025
MarketingSoutheast Asia

Indonesia’s KPPU grants conditional approval to TikTok-Tokopedia merger

BY Aliza Carmona | June 19, 2025

East Asia

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MarketingEast Asia

SCMP’s new campaign taps influential Hong Kong voices to spotlight evolving reader engagement

BY Aliza Carmona | June 20, 2025
Hong Kong – The South China Morning Post (SCMP) has launched “The Way I Read SCMP”, a new campaign spotlighting seven prominent Hong Kong figures to highlight the diversity and depth of its readership. Now in its third iteration, the 'I Read SCMP' campaign has brought together 30 influential Hong Kong personalities as brand ambassadors...READ MORE
The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK
TechnologyEast Asia

The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK

BY Teddy Cambosa | June 20, 2025
MarketingEast Asia

HSBC highlights real customer stories in latest mobile app campaign with dentsu GBA

BY Aliza Carmona | June 19, 2025
MarketingEast Asia

Noah’s ballsy campaign uses cheeky installation to address men’s sexual health stigma in Hong Kong

BY Aliza Carmona | June 17, 2025

ANZ

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Nine overhauls streaming and broadcast division, introduces new leadership structure
MarketingANZ

Nine overhauls streaming and broadcast division, introduces new leadership structure

BY Teddy Cambosa | June 20, 2025
Australia – Nine has announced a major strategic realignment of its streaming and broadcast division, revealing a new leadership structure and operational framework aimed at driving growth, accelerating innovation, and strengthening its market position across free-to-air and subscription platforms. The announcement, made by Amanda Laing, Nine’s Managing Director of Streaming and Broadcast, is part of...READ MORE
Sydney Airport’s latest campaign invites Sydneysiders to embrace their next journey
MarketingANZ

Sydney Airport’s latest campaign invites Sydneysiders to embrace their next journey

BY Teddy Cambosa | June 19, 2025
Initiative extends contract with wellbeing company Australian Unity
MarketingANZ

Initiative extends contract with wellbeing company Australian Unity

BY Teddy Cambosa | June 19, 2025
Squarespace launches new ANZ campaign celebrating tradies
MarketingANZ

Squarespace launches new ANZ campaign celebrating tradies

BY Teddy Cambosa | June 18, 2025

South Asia

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MarketingSouth Asia

Bandhan Mutual Fund highlights lifestyle liberation in new campaign by Grey India

BY Aliza Carmona | June 9, 2025
India – Bandhan Mutual Fund, in partnership with Grey India, has launched the second phase of its ‘Salary Wala Plan’ campaign, focusing on themes of financial independence and the freedom to pursue personal interests. The first phase of the campaign, released a few months ago under the title ‘Bache hamara khayal rakhenge’, challenged a traditional...READ MORE
MarketingSouth Asia

Agoda launches AI-powered vacation planner in India in collaboration with Google

BY Aliza Carmona | June 3, 2025
MarketingSouth Asia

Okaya Power awards integrated media duties to dentsu X India 

BY Aliza Carmona | May 30, 2025
MarketingSouth Asia

Plush and Blinkit deliver notices to homes in bold menstrual hygiene campaign

BY Aliza Carmona | May 29, 2025

APAC

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Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
MarketingFeaturedAPAC

Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific

BY Teddy Cambosa | June 21, 2025
This year’s Cannes Lions has officially concluded, with Asia-Pacific showcasing a diverse number of campaigns across the region nabbing various awards from different categories–from film, industry craft, PR, and creative strategy. At the awards, Singapore's 'Vaseline Verified' nabbed a Titanium while 'The Best Place in the World to get Herpes' campaign from the Herpes Foundation...READ MORE
MarketingAPAC

Lacoste’s new campaign rewards fans for real-world and online brand interactions

BY Aliza Carmona | June 20, 2025
MarketingAPAC

MediaDonuts now ‘Aleph’ across key Asian markets in strategic brand unification

BY Aliza Carmona | June 20, 2025
MarketingAPAC

K-Pop idol Yeonjun stars in Somersby’s latest brand campaign rollout in Asia

BY Aliza Carmona | June 18, 2025

Global

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Criteo, dentsu form global commerce media partnership
MarketingGlobal

Criteo, dentsu form global commerce media partnership

BY Fatima Baduria | June 18, 2025
India – Commerce media company Criteo and agency network dentsu have announced an expanded global partnership to enhance commerce and performance media campaigns. This collaboration marks the first time a major holding company will fully utilise Criteo’s Commerce Media Platform. The partnership aims to equip dentsu’s clients with advanced buying tools, consultancy services, and measurement...READ MORE
Moloco forges strategic partnership with Xiaomi’s International Internet Business Department to boost global ad performance optimisation
MarketingGlobal

Moloco forges strategic partnership with Xiaomi’s International Internet Business Department to boost global ad performance optimisation

BY Fatima Baduria | June 16, 2025
Criteo’s renewed brand direction champions what’s next for AI-driven commerce
MarketingGlobal

Criteo’s renewed brand direction champions what’s next for AI-driven commerce

BY Teddy Cambosa | June 13, 2025
M+C Saatchi Group names Jackie Stevenson as global chief strategy and innovation officer
MarketingGlobal

M+C Saatchi Group names Jackie Stevenson as global chief strategy and innovation officer

BY Fatima Baduria | June 13, 2025

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Programmatic Advertising: Shaping the Future of Marketing in APAC

In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising. Watch the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!

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What’s NEXT in APAC Advertising Trends?

Join us in this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation. The digital advertising space is rapidly transforming, with AI revolutionising decision-making, targeting, and campaign performance.

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What’s NEXT in Marketing: Customer Engagement in 2025

Watch our webinar on the latest customer engagement trends for 2025 and uncover how brands are redefining their strategies to drive loyalty and growth.

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MARKETECH Expert Up Close | Asnawi Jufrie, VP & General Manager SEA of SleekFlow

In this episode of MARKETECH Expert Up Close, Asnawi Jufrie (VP & General Manager for SEA at SleekFlow) talks with MARKETECH APAC’s Founder & CEO, Joven Barceñas about how AI is becoming a marketing game-changer.

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