MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel
Fatima Baduria
MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel
Marketing Featured Southeast Asia
MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel
May 6, 2025
Fatima Baduria
The Philippine edition of MARKETECH APAC’s inaugural NEXT Awards 2025 has revealed its first jury lineup, comprising marketing industry leaders.
Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem
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LTFRB orders Move It to reduce fleet; threatens jobs of 14,000 riders 

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Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
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Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets

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Samsung on launching context-driven programmatic advertising for enhanced targeted results

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MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel
MarketingFeaturedSoutheast Asia

MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel

BY Fatima Baduria | May 6, 2025
Philippines – The Philippine edition of MARKETECH APAC’s inaugural NEXT Awards 2025 has revealed its first jury lineup, comprising marketing industry leaders. The newly launched NEXT Awards celebrate innovative marketing work, recognising excellence and creativity. The awards provide individuals, teams, agencies, and organisations with a platform to showcase how they shape the evolution of marketing...READ MORE
Bottega Veneta hosts interactive poetry installation in Shanghai via LePub
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Bottega Veneta hosts interactive poetry installation in Shanghai via LePub

BY Teddy Cambosa | May 6, 2025
TBWA Hong Kong names Ida Mak as general manager
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TBWA Hong Kong names Ida Mak as general manager

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Mawarni Adam on growing Ampersand Advisory’s consulting business in new role

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Bar BQ Plaza sparks smiles with ‘Sad Kama-Chan’ campaign via Grey Thailand
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Bar BQ Plaza sparks smiles with ‘Sad Kama-Chan’ campaign via Grey Thailand

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Technology

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R/GA unveils AI search optimisation platform to track brands’ visibility
TechnologySoutheast Asia

R/GA unveils AI search optimisation platform to track brands’ visibility

BY Fatima Baduria | May 2, 2025
Singapore – Creative innovation company R/GA has launched its AI search optimisation platform to help brands track their visibility. Through AI-powered search, R/GA’s tool aims to reshape how consumers discover brands. Through the AI search optimisation platform, R/GA allows brands to perform real-time search health checks, providing them deep visibility. It helps brands understand and...READ MORE
Amperity launches AI-powered agent to unify brands’ customer data
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Amperity launches AI-powered agent to unify brands’ customer data

BY Fatima Baduria | May 2, 2025
Singapore Airlines to boost operations, customer experience with OpenAI partnership
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Singapore Airlines to boost operations, customer experience with OpenAI partnership

BY Fatima Baduria | April 29, 2025
Nexxen releases new AI-powered adtech platform 'NexAI'
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Nexxen releases new AI-powered adtech platform ‘NexAI’

BY Teddy Cambosa | April 28, 2025
Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem
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Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem

BY Teddy Cambosa | April 25, 2025
Third-party cookies still not going away after all, Google says
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BY Teddy Cambosa | April 23, 2025

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 AI platform Glu enters APAC region to streamline e-commerce content creation
PlatformsAPAC

AI platform Glu enters APAC region to streamline e-commerce content creation

BY Fatima Baduria | April 10, 2025
Australia – AI-powered platform Glu, a content creation and management tool, has entered the Asia-Pacific region to streamline the creative processes in the e-commerce industry. Glu is built to help e-commerce teams, social media managers, and brands speed up their content creation process while ensuring brand consistency. The AI platform organises digital assets through automatic...READ MORE
APAC played big role in global gaming growth; mobile installs rose 4% YoY in 2024
PlatformsAPAC

APAC played big role in global gaming growth; mobile installs rose 4% YoY in 2024

BY Teddy Cambosa | April 8, 2025
Taboola extends partnership with New Zealand’s Otago Daily Times
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Taboola extends partnership with New Zealand’s Otago Daily Times

BY Teddy Cambosa | April 8, 2025
Viu announces collaboration with Azuki to expand Web3-focused initiatives
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Viu announces collaboration with Azuki to expand Web3-focused initiatives

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ANZ retail media industry on the cusp of maturity as innovation accelerates, new report reveals
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ANZ retail media industry on the cusp of maturity as innovation accelerates, new report reveals

BY Teddy Cambosa | April 4, 2025
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DTI, DOT ink partnership to bolster MSMEs, tourism in PH
SMESoutheast Asia

DTI, DOT ink partnership to bolster MSMEs, tourism in PH

BY Fatima Baduria | April 16, 2025
Philippines – The Department of Trade and Industry (DTI) has joined forces with the Department of Tourism (DOT) to strengthen micro, small, and medium enterprises (MSME) in the Philippines while boosting tourism.  Both agencies will collaborate to boost creative industries for tourism growth, supporting their product development and branding. The move aims to drive inclusive...READ MORE
DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce
SMESoutheast Asia

DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce

BY Fatima Baduria | April 11, 2025
MayBank, TikTok Shop announce collaboration to upskill ASEAN SMEs
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Maybank, TikTok Shop announce collaboration to upskill ASEAN SMEs

BY Teddy Cambosa | March 21, 2025
What's NEXT in Marketing: Here's why going digital is vital for MSMEs to earn customer trust online
SMESoutheast Asia

What’s NEXT in Marketing: Here’s why going digital is vital for MSMEs to earn customer trust online

BY Huiyan Pan | March 5, 2025
What’s NEXT: FedEx’s Salil Chari on propelling SMEs to global markets through digital-first strategies
SMEFeaturedAPAC

What’s NEXT: FedEx’s Salil Chari on propelling SMEs to global markets through digital-first strategies

BY Fatima Baduria | January 27, 2025
Asialink to receive up to $130m investment from IFC to boost MSME lending in the Philippines
SMESoutheast Asia

Asialink to receive up to $130m investment from IFC to boost MSME lending in the Philippines

BY Fatima Baduria | January 22, 2025

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MARKETECH APAC Podcast

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In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising.
Listen to the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!
In this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation.
Our guest, Liam McCartan, APAC VP of Sales at StackAdapt, shares insights on how AI-powered tools enhance real-time bidding, optimise ad performance, and streamline cross-channel campaign management. We also discuss key trends shaping 2025, including AI-driven fraud prevention, hyper-personalised targeting, and workflow automation.

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MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel
MarketingFeaturedSoutheast Asia

MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel

BY Fatima Baduria | May 6, 2025
Philippines – The Philippine edition of MARKETECH APAC’s inaugural NEXT Awards 2025 has revealed its first jury lineup, comprising marketing industry leaders. The newly launched NEXT Awards celebrate innovative marketing work, recognising excellence and creativity. The awards provide individuals, teams, agencies, and organisations with a platform to showcase how they shape the evolution of marketing...READ MORE
Mawarni Adam on growing Ampersand Advisory’s consulting business in new role
MarketingSoutheast Asia

Mawarni Adam on growing Ampersand Advisory’s consulting business in new role

BY Teddy Cambosa | May 6, 2025
Bar BQ Plaza sparks smiles with ‘Sad Kama-Chan’ campaign via Grey Thailand
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Bar BQ Plaza sparks smiles with ‘Sad Kama-Chan’ campaign via Grey Thailand

BY Fatima Baduria | May 6, 2025
PAL inspires future Filipina pilots in ‘Fly With Her’ campaign via BBDO Guerrero
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PAL inspires future Filipina pilots in ‘Fly With Her’ campaign via BBDO Guerrero

BY Fatima Baduria | May 5, 2025

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Bottega Veneta hosts interactive poetry installation in Shanghai via LePub
MarketingEast Asia

Bottega Veneta hosts interactive poetry installation in Shanghai via LePub

BY Teddy Cambosa | May 6, 2025
Shanghai, China – Italian luxury fashion house brand Bottega Veneta has recently opened ‘A Poetic Conversation’, an interactive poetry installation at the Rowing Club, Shanghai. The installation, done alongside LePub Milan and LePub Singapore, features several thousand editions of the anthology ‘In Such a Staggering World’ (Yao Yao Huang Huang De Ren Jian) by Yu...READ MORE
TBWA Hong Kong names Ida Mak as general manager
MarketingEast Asia

TBWA Hong Kong names Ida Mak as general manager

BY Fatima Baduria | May 6, 2025
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Hung Fook Tong unveils AI-backed healthy meal service with Nutribite

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Bausch + Lomb, Metta/We Are Social HK rewrite celebrity marketing rules with Marf Yau’s creative input

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ANZ

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This new campaign encourages UNEP to award Great Barrier Reef with Lifetime Achievement Award
MarketingANZ

This new campaign encourages UNEP to award Great Barrier Reef with Lifetime Achievement Award

BY Teddy Cambosa | May 5, 2025
Australia – Independent creative studio Supermassive and Tourism Tropical North Queensland (TTNQ) have launched the ‘Lifetime of Greatness Project,  a global integrated campaign calling for the Great Barrier Reef to be recognised as the first non-human recipient of a Lifetime Achievement Award – the highest environmental honour from the United Nations Environment Programme’s (UNEP) Champions...READ MORE
Amber Ambott appointed by Havas as CEO of One Green Bean
MarketingANZ

Amber Ambott appointed by Havas as CEO of One Green Bean

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TEAM LEWIS books Shangri-la Group in Australia as new client
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TEAM LEWIS books Shangri-la Group in Australia as new client

BY Teddy Cambosa | April 30, 2025
Sydney Water cheekily infiltrates Sydney loos with the ‘Flushable Guidebook’ via It's Friday
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Sydney Water cheekily infiltrates Sydney loos with the ‘Flushable Guidebook’ via It’s Friday

BY Teddy Cambosa | April 28, 2025

South Asia

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Edelman India announces new key leadership elevations

BY Aliza Carmona | May 5, 2025
India – Edelman has announced a series of leadership elevations across its India team, aligning with the firm’s strategic vision for the next phase of growth and continued commitment to integrated client solutions. Among the key changes, Ashutosh Munshi, previously lead advisor for brand marketing and communications, will take on the expanded role of lead...READ MORE
MarketingSouth Asia

Cheil India transforms into Cheil SWA Group, expands focus on full-funnel marketing services

BY Aliza Carmona | May 2, 2025
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Havas Media India bags integrated media mandate for Magicbricks

BY Aliza Carmona | April 30, 2025
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APAC

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A quench-winning comeback: VaynerMedia APAC on Pepsi’s quick-witted surprise for Yosuke Watanuki following viral winning moment
MarketingAPAC

A quench-winning comeback: VaynerMedia APAC on Pepsi’s quick-witted surprise for Yosuke Watanuki following viral winning moment

BY Teddy Cambosa | April 30, 2025
Thailand – In a landscape where brand moments are typically orchestrated, Pepsi captured one that was completely authentic, unexpected, and impossible to ignore—right on the courts of Indian Wells.  When Japanese tennis player Yosuke Watanuki sparked a viral sensation with his surprise mid-match Pepsi moment—fueling an incredible upset against World No. 17 Frances Tiafoe—Pepsi responded...READ MORE
Zalora’s Christopher Daguimol announces departure from company after 10 years
MarketingAPAC

ZALORA’s Christopher Daguimol announces departure from company after 10 years

BY Teddy Cambosa | April 30, 2025
Edelman expands Workplace Advisory team in APAC
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Edelman expands Workplace Advisory team in APAC 

BY Teddy Cambosa | April 29, 2025
What's NEXT in Marketing: Why nano creators are leading the next wave in influencer marketing
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What’s NEXT in Marketing: Why nano creators are leading the next wave in influencer marketing

BY Hazel Yap | April 28, 2025

Global

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MarketingGlobal

PwC unveils bold global rebrand, joins forces with Formula 1 as official consulting partner

BY Aliza Carmona | May 2, 2025
United Kingdom – PwC has launched a new global identity that reflects its commitment to driving clients to the leading edge of innovation, debuting the refreshed look as the official consulting partner of Formula 1. PwC has introduced a refreshed brand positioning and identity—the first major update in more than ten years—to better reflect how...READ MORE
Amperity launches AI-powered agent to unify brands’ customer data
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Amperity launches AI-powered agent to unify brands’ customer data

BY Fatima Baduria | May 2, 2025
Yahoo DSP launches solution for campaign measurement, optimisation
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Yahoo DSP launches solution for campaign measurement, optimisation

BY Fatima Baduria | April 29, 2025
Nexxen releases new AI-powered adtech platform 'NexAI'
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Nexxen releases new AI-powered adtech platform ‘NexAI’

BY Teddy Cambosa | April 28, 2025

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Programmatic Advertising: Shaping the Future of Marketing in APAC

In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising. Watch the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!

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What’s NEXT in APAC Advertising Trends?

Join us in this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation. The digital advertising space is rapidly transforming, with AI revolutionising decision-making, targeting, and campaign performance.

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What’s NEXT in Marketing: Customer Engagement in 2025

Watch our webinar on the latest customer engagement trends for 2025 and uncover how brands are redefining their strategies to drive loyalty and growth.

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MARKETECH Expert Up Close | Asnawi Jufrie, VP & General Manager SEA of SleekFlow

In this episode of MARKETECH Expert Up Close, Asnawi Jufrie (VP & General Manager for SEA at SleekFlow) talks with MARKETECH APAC’s Founder & CEO, Joven Barceñas about how AI is becoming a marketing game-changer.

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